Senior Consumer Marketing Manager

Job Description

Job Title

Job Description

In this role, you have the opportunity to

Be a part of a consumer marketing team, built on developing integrated healthy sleep communication strategies and promotional programs for global markets. Today more than ever, a healthy home makes a real difference for families. Managing a team and developing marketing solutions for healthy sleep is a reward all its own.

You are responsible for

• Manages and oversees all aspects of campaign, program and project development and execution, including strategy, planning, budgeting, vendors, and measurement.
• Planning, analyzing and leading the development of new product launches and services.
• Responsible for understanding the Voice-of-the-Consumer, consumer journey and inflection points to influence consumers as well as create a seamless consumer journey
• Works closely with SRC marketing stakeholders and subject matter experts to develop plans/programs/campaigns that represent the breadth of Philips’ offering for consumers.
• Responsible for developing and collaborating across the global marketing and broader SRC organization to develop and execute the integrated marketing plan
• Demonstrate competence in managing budgets.
• Support the Social and Public Relations team in communicating to the consumer in all relevant social platforms (Facebook, Twitter, Pinterest, Tumblr, YouTube, Google+, Vine, etc.).
• A deep understanding of relevant market trends, competitive activities and the latest best practices in
  e-marketing and brand development.
• Uses diplomacy and persuasiveness to guide stakeholders in supporting the most effective strategy.
• Prepare and align consumer marketing plans and recommendations, and effectively present these to Marketing leadership and other senior stakeholders.
  

You are a part of

The B2C Marketing Team that is located in our center of innovation at Schenley Place. This is an extremely collaborative environment where you will work cross functionally.

To succeed in this role, you should have the following skills and experience

• Bachelors of Marketing or related degree
• 10+ years’ experience within the field of Communications
• Strong B2C experience
• Experience working with retailers – (Walmart, CVS, Walgreens etc.)
• Global experience preferred
• The ability to be hands on in guiding, developing and editing compelling messaging to specific audiences and segments.
• Confidence and effectiveness in dealing with senior leaders on matters of strategy and communications.
• Strong negotiation and presentation skills.
• Ability to work with little supervision and make decisions independently based on thorough understanding and analysis of business objectives.
• Demonstrate competence in managing budgets.
• Ability to work cross-functionally and globally; identifying synergies between businesses and markets to drive efficiencies and consistency of messaging.

In return, we offer you

To advance your career in an environment that supports work-life balance, health & well-being and continuous learning. Making a difference begins right here, where you come first.

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.

It is the policy of Philips to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, color, citizenship, disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, marital or domestic partner status, military or veteran status, national origin, pregnancy/childbirth, race, religion, sexual orientation, or any other category protected by federal, state and/or local laws. Philips is an equal employment opportunity and affirmative action employer Disability/Veteran.

As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.

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