International Web Marketing Manager

Job Description

Zoom is growing at an explosive pace by every measure - revenues, people, innovation, and customers. Led by Eric S. Yuan, the #1 ranked CEO on Glassdoor, our unique culture makes Zoom an awesome place to work. We are expanding teams across the organization. If you are motivated by delivering happiness, come join us at Zoom! As Zoom continues to expand outside of the U.S., Zoom is seeking a SEO expert with excellent analytical, communication and research skills. The International Web Marketing Manager will be responsible for helping to develop and execute a comprehensive organic search optimization strategy across countries and search engines. The International Web Marketing Manager acts as a search optimization evangelist with internal and external stakeholders, to ensure consistent application of best practices. The ideal candidate must have working knowledge of search engine optimization practices and should be abreast with the latest keyword research techniques, search engine algorithm updates, competitive landscape and the behaviors of search engines. B2B experience in the technology industry is preferred. As the International Web Marketing Manager, you'll be working with our Marketing, Product and Engineering teams teams while implementing SEO best practices to grow traffic and increase conversion rates and revenue.

Essential Duties/Responsibilities:

• Constantly monitor our site and competitors' sites for SEO health and standard methodologies.
• Drive keyword research to better optimize existing content and drive new traffic opportunities while conducting continuous SEO analysis and recommending a content strategy
• Compile and present SEO performance reports and analysis from platforms such as Google Search Console, Google Analytics, DeepCrawl, and Accuranker.
• Be a subject matter expert and train other marketers on best practices in all SEO areas including Keyword Research, Technical SEO (UX, site architecture, URL structure, XML sitemaps, canonical tags, dynamic/static pages, etc.), Video SEO, On-Page Optimization (Metadata, Headings, Content, Anchor Links, Navigation, etc.), Off page optimization etc.
• Identify appropriate content for regular updates and partner closely with product owners to support website content
• Proactively identify opportunities and negative trends, offering recommendations for both. This includes any necessary outreach for external links and recommendations for internal linking.
• Monitor SEO analytics dashboards and reporting tools and identify areas for improvement and attention as well as monitoring and evaluating search results and search performance across the major search channels

Qualifications:

• B.A. I B.S. degree in marketing or IT related fields required.
• 5 years of experience in SEO, including experience managing organic search for high-traffic and high-domain authority sites. Deep understanding of organic search, SEO trends and best practices, as well as the main pitfalls and obstacles that can hinder SEO efforts.
• Expertise in HTML, CSS, and other website technology related to SEO; schema markup experience is a plus
• Up to date on the latest search engine algorithms and ranking methods
• Advanced knowledge with SEO industry tools and popular keyword tools (Google Analytics, BrightEdge, SEMrush, or similar)
• Expertise in on-page, off-page and technical SEO
• Dedication to a high-level operational execution; track record of producing excellent results
• Affinity for data, analysis and measurement
• Ability to juggle multiple projects and priorities in a fast-paced, results-oriented environment. Advocate for best practices in a diplomatic way; able to articulate data-driven rationale. Communicate SEO results and evaluate next steps to follow.
• Proactive, can-do approach to problem-solving

Relocation is not offered for this position. Check us out with a free download: zoom.us/download Zoom Video Communications is an equal opportunity employer and evaluates applicants regardless of an individual’s age, race, color, gender, religion, national origin, sexual orientation, disability or veteran status. Our combined differences are what make us Zoom! Apply for this job