Marketing Manager, Consumer Products

Job Description

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Job Description:

Job Title: Marketing Manager, Consumer Products

Reporting To: Senior Director, Marketing, Consumer Products

Department: Activision Blizzard Consumer Products

Location: Santa Monica, California

Your Platform

Activision Blizzard plays a centralized role in the creation of epic entertainment by supporting our interactive gaming brands and studios with a diverse range of career opportunities across corporate functions such as Marketing, Communications, Legal, Human Resources, Finance and Supply Chain. Located in our global headquarters in Santa Monica, we encompass equal parts agility, creativity and rigor to enhance the employee and player experience. To learn more, check us out at www.activisionblizzard.com or on Twitter at @ATVI_AB.

Your Mission

As the Marketing Manager for Activision Blizzard Consumer Products you will be a driving force in developing and executing campaigns, roadmaps and go-to-market plans in support of our licensing and merchandising business. You are a clear, confident and consistent communicator with deep marketing experience across Owned and Earned marketing channels.

In this role you will develop and maintain excellent relationships with key teams and stakeholders across the organization on a global scale, including franchise and studio, digital marketing, creative development, PR and more in order to ensure support and delivery of marketing initiatives across CPG’s portfolio. Interfacing with external partners and managing these relationships will also be critical in order to advocate for and grow our business.

Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:

• Partner with Senior Director of Global Marketing for ABCPG in order to identify key opportunities, set goals and KPIs
• Own creation and execution of B2C and B2B marketing campaigns and events, go-to-market plans, assets/materials and roadmaps that consider and leverage product plans and partner strengths, as well as franchise and cultural calendars
• Develop and maintain excellent relationships with key cross-functional stakeholders across the globe to influence and maximize support and opportunities, including establishing feedback loop
• Partner with franchise and creative teams to develop library of marketing enablement materials such as brand decks, sizzle reels, etc
• Onboard and/or manage high-value, external partners to level-up and scale marketing campaigns, experiences, reporting, etc
• Regularly track performance and report metrics that matter, monitoring ROI for all programs, evaluate and optimize continuously, identify and execute research and insights studies where possible
• Drive 360 campaign/program management, including approvals, processing POs, submitting forecasts and reconciling activity/budget spend by campaign, quarter and year

Player Profile

Minimum Requirements:

• Bachelor’s degree in Marketing or Business, MBA or equivalent work experience preferred
• 5+ years of Channel, Event or Retail Marketing or Product Management experience in Consumer Products, Video Game or Interactive Entertainment industries
• Exceptional presentation skills across varying audience from internal teams, to Senior leaders and fans
• Able to flex across different kinds of projects and tactical approaches as business goals evolve
• Aptitude for identifying whitespace opportunities
• Keen understanding of digital performance and content marketing
• Proven analytical and budget management skills, an aptitude for research and consumer or industry insights
• oOganized and detail-oriented with solid Project Management abilities
• Excellent interpersonal and relationship management skills
• Excellent written and verbal communications skills
• Strong proficiency in MS Excel and PowerPoint

Our World

Activision Blizzard, Inc. (NASDAQ: ATVI), is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy CrushTM and Bubble WitchTM. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!

Our ability to build immersive and innovate worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

Activision is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law and will not be discriminated against on the basis of disability.