Product Marketing, Advisor

Job Description

Overview

At Zebra, we’re reinventing how businesses operate at the enterprise edge - helping them run faster, smarter, and more connected than ever before.

A dynamic community of builders, doers and problem solvers, we each play a unique role - shaping new technologies, bringing solutions to market, and partnering with companies on the front line of business.

Being a part of Zebra means making your mark as we make digital transformation a reality.

It means growing into a leader at a leading company that makes a distinct difference - because together, we’ve only just begun.

Create Change Today for a Better Tomorrow

Capture your Edge with Zebra.

The Product Marketing Leader is a key contributor to the Solutions, Software and Services team within the global Portfolio Marketing organization and will collaboratively work with the Intelligent Edge Solutions (IES) product management team, the Solution Sales team, and the Channel and Regional Marketing organizations to define and execute an integrated marketing plan to deliver top-line growth for our growing portfolio of advanced software solutions.

Success in this role requires the Leader to balance the needs of the business units, regional demands, industry trends and marketing best practices to drive compelling launch programs, product lifecycle content and processes, and effective thought leadership and account based marketing (ABM) programs.

The purpose of the Product Marketing Leader is to lead development of a product marketing strategy for key software solutions within the Zebra portfolio. Additionally, the Leader will execute against that strategy through vertical, field and channel marketing resources while building and maintaining a marketing competitive advantage. Working with a cross-functional team, the role will develop a differentiated value proposition to fuel the go-to-market strategy, sales enablement, and competitive analysis for the software solutions in their remit.

Create compelling marketing programs to fuel the fast growing software, solutions and services portfolio at Zebra today!

Responsibilities

• Own the development and execution of a product marketing strategy for a key segment of the Zebra product reinvigorate, refresh and retire programs, working in alignment with marketing leads based on quarterly business results.
• Drive sales enablement and demand creation programs
• Monitor and drive organizational response to competitors' marketing campaigns, messaging, etc.
• Lead regional marketing participation on product launch calls (global and regional) to ensure GTM readiness from a marketing perspective
• Lead promotional, incentive and rebate strategy in region as part of a holistic GTM plan to accelerate pipeline for the portfolio

Qualifications

• BA/BS degree in relatable field
• 8+ years of product marketing and/or comparable product management, development experience
• Influence/Negotiation/Partnership skills with product teams
• Drive results and execute through a virtual team, Ability to thrive in matrixed organization environment
• Ability to technically understand how products fit in order to create and deliver a solution
• Excellent presentation & interpersonal skills
• Demonstrated whole lifecycle product marketing experience, from NPI to EOL
• Understanding of holistic go-to-market readiness, especially readiness of different channels
• Competitive analysis, with a focus on neutralizing and responding to marketing tactics in region
• Demonstrated willingness to actively participate with vertical marketing teams