Marketing Automation Specialist

Job Description

Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your Role and Responsibilities
• Creates always-on campaigns in our Marketing Automation tool based on the information provided in complex campaign maps. Sets up end-to-end campaigns, including the response routing to sellers or agencies.
• Works closely with Campaign Managers, Digital & Event Specialists as well as Analytics Specialists to support and enable campaigns from marketing automation perspective.
• Specifies the functional design of the campaign and any underlying technical requirements. The specification is then built on the platforms and delivered live in market across multiple channels including digital (inbound and outbound), inside sales, email, and events.
• Works with the necessary Marketing Tools and implements campaigns in ‘IBM Marketing’ platform, including:
• Offer definitions, audience cells, flowchart development.
• Apply global, local, and campaign specific suppression rules.
• Execute test runs of the campaign, troubleshoot any issues.
• Schedule, execute and monitor the campaign in market (including some base reporting)
• Retire the campaign and associated flowcharts when appropriate.
• People in this role are experts in marketing automation technology and its use in evolving technology like paid media, social media, and mobile.
IWD2020
Required Technical and Professional Expertise
• Understanding and experience of digital marketing, concepts and implementation of always on marketing campaigns (End-to-end)
• Understand and use database for marketing campaign targeting.
• Strong understanding of Marketing Automation platforms / Marketing Platform Ecosystem (preferred ExtractTarget or Marketo
• Strong familiarity with B2C lifecycle marketing, customer marketing, engagement and retention
• Logical thinking, combined with Analytics capabilities.
• Candidates have to be very organized, excellent team player and do excellent time management.
• Communication skills (being able to use business language to explain technical background)
• Excellent English skills
Preferred Technical and Professional Expertise
Bachelor or above degree in Data Science, Business Analysis, or IT relevant majors.
JLPT 1 or CET 6 or above
MySQL
HTML
About Business Unit
IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
Your Life @ IBM
What matters to you when you’re looking for your next career challenge?
Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities – where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust – where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.
Impact. Inclusion. Infinite Experiences. Do your best work ever.
About IBM
IBM’s greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.
Location Statement
For additional information about location requirements, please discuss with the recruiter following submission of your application.
Being You @ IBM
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.