Senior Product Marketing Manager

Job Description

About the Company

For over 20 years, tens of thousands of organizations across the world have relied on Validity solutions to target, contact, engage, and retain customers – using trustworthy data as a key advantage. Validity’s flagship products – DemandTools, BriteVerify, Return Path, Trust Assessments and GridBuddy – are all highly rated, #1 solutions for sales and marketing professionals. These solutions deliver smarter email campaigns, more qualified leads, more productive sales, and ultimately faster growth.

Validity is a truly unique company - massive revenue growth, top-tier investors, 5-star product ratings, proven ability to acquire and integrate top tech companies and welcome them into the Validity family, winning culture and a work environment that fosters hard work, trust and fun.

Headquartered in Boston, Validity has offices in Tampa, Denver, London, Paris, Sao Paolo and Sydney. For more information, visit connect with us on LinkedIn, Instagram and Twitter.

The Impact You’ll Have at Validity

As a Product Marketing Manager, you will play a critical role in positioning, launching, and evangelizing the Validity products globally. You will have responsibility for product messaging, positioning, content and collateral strategy, pricing, product launches, as well as orchestrating and managing our go-to-market strategy. This position requires a diverse breadth and depth of marketing knowledge and technical knowledge. You will generate market insights that lead to increased market share and sales velocity across a competitive landscape.

The Senior Product Marketing Manager will have close interaction with product managers as well as sales enablement, business development, sales, brand, marketing, and training.

Role Objectives

• Drive product naming, pricing, and positioning through qualitative and quantitative research.
• Build positioning and messaging for owned products in concert with positioning and messaging for other lines of business
• Collaborate across the wider marketing team on key messages for research and thought leadership, lead generation, customer acquisition, partner development, events, and more
• Provide strategic guidance to the development of marketing programs, product-level selling presentations, collateral, and product content
• Collaborate with sales enablement and business development functions on a well-defined sales enablement plan, including online tools and content requirements
• Play a significant role in helping to achieve revenue, direct customer and channels bookings growth objectives & targets

What does it take to be successful in this role?

• 2+ years of B2B product marketing experience
• Proven marketing experience in creating and executing the following for B2B technology:
  • Product launches
  • Developing marketing strategies
  • Positioning and messaging
  • Worldwide go-to-market strategies
• Experience marketing to the following personas is desirable - digital marketing, marketing programs, email marketers, sales operations, CRM administrators
• Experienced in creating collateral, presentations, and sales tools
• Strong leadership, sales support, and communications skills
• Ability to work effectively with cross-functional teams, develop effective relationships and interact with senior leadership
• Excellent verbal and written communication skills