Director of Brand Marketing

Job Description

Company Description

GO WITH A TEAM THAT OFFERS MORE THAN 450 SUBSIDIARIES GLOBALLY AND 100 LOCATIONS IN NORTH AMERICA.

At the Robert Bosch Tool Corporation , we know that every career matters. Which is why you should conduct yours on a grand scale. Headquartered in the northwest Chicago suburb of Mount Prospect, we are a $990 million division of Bosch, a multinational engineering and electronics organization and the largest privately held employer in the world.

Guided by the principles of founder Robert Bosch, we offer a setting where social and environmental responsibility are part of our corporate DNA. Always mindful of our impact on the future, we are committed to sustainability, paying it forward, giving back, and lifelong learning. These are but a few of the reasons why our parent company has more than 390,000 associates and a legacy of success spanning 130 years.

Using i4.0 solutions and agile teams, we connect machines and manufacturing lines to value-creation networks for supply chain excellence.

Supporting industry-leading brands of power tools for professional and consumer use, our Mount Prospect location features opportunities to maximize your skills by interconnecting our domestic customers through our network of U.S. warehouse locations. Contribute to a team that offers everything from transport logistics to warehousing, process management, and crisis-management services backed by Industry 4.0 solutions. And help provide transparency and coordination of logistics operations to streamline today’s highly complex supply chains.

Here is your chance to Go big. Go bold. Discover exciting new directions for your career, and shape tomorrow’s world today, with Robert Bosch Tool Corporation.

GO BOSCH, AND EXPERIENCE BIG REWARDS.

Job Description

This role isn’t for you.

Even though you have experience in marketing, even though you have led large teams, and even though you have a “track record” of being successful, this role isn’t for you.

Our market is too competitive: Within the tools business, our market share is limited. We have no easy wins here and no easy route to success. Creativity with a spirit of a challenger is required.

Our organization is too complex: We are global company with multiple business units, amazing technology, great leaders and incredible resources. But it is difficult to navigate, and requires effort.

Our Team’s responsibility is too broad: Everything from social media to in-store merchandising falls onto this team. We manage sales conferences, user events and print our catalog. The organization is dependent on us.

The brand is too big: Bosch is a global brand, present in just about every country in the world and represents multiple industries. It isn’t just power tools.

Our team is too intense: We are all doers, we move fast, and we like to push boundaries.

Still reading? Maybe this role is for you....

Key Responsibilities

· Lead the Bosch User Marketing team and communication across all relevant touchpoints including web, email, social, events, PR and customer touchpoints (in-store, ecommerce)

· Direct and Coordinate Production of Creative Material: Translate our messaging strategy into creative material that achieves our business and strategic objectives. This includes consumer and trade advertising.

· Channel/Internal Communication: Communicate initiatives within the organization for use in general business operations, planning, sales meetings, and for internal corporate communications

· Consumer Knowledge: Lead and participate in consumer research projects and lead/participate in the communication of results to the appropriate stakeholders within the organization.

· Manage team of Story Tellers, Creatives, and Digital Marketers through encouragement to drive the team to high performance

· Drive new methods into the organization, including Agile Marketing, Data Practices, Growth Marketing and Brand management.

Qualifications

• 10+ years of successful brand marketing experience
• Ability to build strong trust, credibility and rapport across cross-functional teams including senior leadership, direct reports, and
• Ability to oversee multiple projects at a time and effectively drive them to completion
• In depth experience and a deep understanding of the media/marketing technology industry (inclusive of the business side) and strong knowledge of evolving media trends
• Curiosity to develop an understanding of the competitive market, customers and trends
• Knowledge and experience within the professional construction industry
• Ability to hire, motivate and coach highly effective teams
• A great communicator and story-teller
• This position requires 10% travel

Additional Information

By choice, we are committed to a diverse workforce - EOE/Protected Veteran/Disabled.

BOSCH is a proud supporter of STEM (Science, Technology, Engineering & Mathematics) Initiatives

· FIRST Robotics (For Inspiration and Recognition of Science and Technology)

· AWIM (A World In Motion)

Indefinite U.S. work authorized individuals only. Future sponsorship for work authorization unavailable.

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