Vice President, Marketing, EMEA

Job Description

Company Description

At Red Hat, we connect an innovative community of customers, partners, and contributors to deliver an open source stack of trusted, high-performing solutions. We offer cloud, Linux, middleware, storage, and virtualization technologies, together with award-winning global customer support, consulting, and implementation services. Red Hat is a rapidly growing company supporting more than 90% of Fortune 500 companies.

Job summary

The Red Hat Marketing team is looking for a Vice President of Regional Marketing for Europe, the Middle East, and Africa (EMEA) to join us. In this role, you will manage and develop the marketing and communications functions across the region. As part of a growing company and region, you will be responsible for leading a team of talented and highly capable marketers to design and deliver relevant, timely, and effective in-region marketing activities. Together with your team you will support our business objectives of increasing visibility, awareness, and generating new demand to further accelerate Red Hat’s product and services adoption and enhance our brand position. Enterprise software experience and expertise in delivering customer-focused insights and data-driven marketing programs through multiple routes to market is essential for this role. As a Vice President, you’ll need to promote alignment and engagement with key stakeholders at the regional sales and corporate marketing levels are important to deliver successful outcomes. Red Hat operates within a matrixed, highly collaborative, and open environment - relationship building across multiple countries and cultures is important to achieving alignment. Successful applicants must reside in a country where Red Hat is registered to do business.

Primary job responsibilities

• Lead, develop and empower a team of over 100 marketing professionals within functional roles that include demand generation, digital marketing, press and social media, internal communications, data and operations, partners and alliances marketing, account-based marketing and vertical marketing
• Develop and implement a cohesive marketing plan based on your evaluation of regional markets, focusing on the needs of enterprise customers and associated partner ecosystem to grow sales pipeline and opportunities
• Establish a regional communications plan and build relationships with key media and industry stakeholders to increase Red Hat’s brand awareness
• Design and oversee the marketing department's budget and associated resource plans to support regional objectives
• Serve as a member of the EMEA and chief marketing officer (CMO) leadership teams, providing strategic direction and bridging global initiatives with regional demands
• Collaborate with corporate marketing teams to develop product launch and go-to-market campaigns that align strategic objectives with local marketing programs across all market segments and routes to market
• Perform stakeholder management at the field, regional, and corporate levels
• Consult with partners and develop joint demand-generation activities
• Demonstrate leadership in driving quality and standards within the marketing function as well as governance for Red Hat’s brand, voice and mission in EMEA
• Provide coaching, guidance, and career development to the members of your team and build talent objectives for the team

Required skills

• Several years of proven track record in enterprise software marketing experience in an American enterprise software company
• Proven experience successfully leading cross-functional teams with an expert knowledge in demand generation, pipeline-building, communications, and partner marketing
• Demonstrated exposure to sales and experience in a marketing role that supported a sales team
• Ability to operate in a fast-paced and open environment; create the context and working environment for associates to exceed expectations
• Multiple years of experience leading and building a diverse team in a matrixed environment
• Relevant product marketing experience identifying market opportunities, go-to-market strategy, and product launches
• Experience in customer-facing roles working with partners to achieve success
• Excellent communication skills to give presentations at industry events and interact with the press
• Deep understanding of making use of market intelligence, insights, and data to formulate and develop strategies and plans
• Expert knowledge and experience working with the partner ecosystem and best practices in partner marketing and co-marketing
• Expertise in organizational, planning, and budgeting skills
• Willingness to travel up to 50%

Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, veteran status, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.

Red Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee.