Brand Marketing Program Manager

Job Description

The Program Manager is a key member of the Brand Marketing team. This role will project manage various integrated marketing campaigns and initiatives across product growth, performance, creative, and planning teams to meet business goals. A successful candidate will be a collaborator, highly organized, problem solver who is effective at managing day to day activities and energized by engaging cross-functional partners.

THE JOB:

• Manage development and timely execution of integrated marketing initiatives calendar across channels ensuring a holistic approach. Channels including: Homepage, Emails, SMS, Paid & Organic Social, Display Ads, Influencers, Direct Mail, Audio.
• Assist channel partners (product growth, performance, planning and creative) on how to navigate the workflow for all initiatives by identifying requirements, process, deadlines
• Create compelling and consolidated creative briefs that communicate the purpose and goals of the campaign to develop and refine creative work in line with strategic objectives
• Track and consolidate initiative KPIs to drive improved business outcomes
• Continuously identify areas of optimization within process, tools and systems and proactively seek out solutions to improve how we launch marketing campaigns

THE QUALIFICATIONS

• Bachelor’s degree
• 3-5+ years of brand marketing experience or related fields of project management
• Strong organization and project management skills, meeting deadlines but remaining flexible as plan changes
• Ability to think strategically and make recommendations, not just execute
• Demonstrate attention to details and ability to see the big picture
• Strong interpersonal & communications skills to engage and influence team members
• Desire to drive improvement, not settle for status quo.
• Continuous learning mindset

ThirdLove® is on a mission to help all women feel comfortable and confident in their everyday lives. We are the brand that disrupted the lingerie industry by empowering women to find their perfect fit online with our innovative Fit Finder® quiz. Inclusivity is at the core of who we are and how we serve our customers and build our team.

Our culture is collaborative, fast-paced, and data-driven. If you want to impact millions of people each and every day and propel your career forward, we’d love to hear from you.

ThirdLove is an equal opportunity employer and values diversity at the company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, genetics, marital status, veteran status, or disability status.

ThirdLove is an E-Verify employer and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. For more information please visit E-Verify .