Job Description

Overview

Come join the QuickBooks Marketing Team as a Senior Marketing Manager leading GtM efforts for a fast growing mid-market business, Advanced. In this role, you are the business leader and will develop marketing strategies that’ll launch a holistic mid-market portfolio offering, delivering value to this new customer base and revenue growth for Intuit’s Small Business Group. You’ll work across the organization with internal and external partners to execute go to market strategies and will be part of a team managing a portfolio of software offerings.

Responsibilities

• Develop the go-to-market strategy across key channels including online search, web, direct mail, email, in-product discovery, and Sales
• Conceptualize campaigns targeting the customer funnel and lifecycle to accelerate acquisition, engagement, and upgrade/upsell
• Track campaign impact and analyze program results to report on ROI
• Write well-articulated creative briefs, driving creative & messaging direction
• Be key contributor for large scale strategic initiatives
• Build strong relationships with internal cross-functional partners including Channel Marketing, Sales, Finance, Analytics, Product, Marketing Ops as well as outside agencies and partners
• Own the business outcomes and communicate regular updates to leadership through ongoing forecasting, reporting and root cause analyses
• Champion the voice of the customer and translate user insights into break-through creative and messaging
• Work with propensity modeling and machine learning teams to flow through insights and drive conversion on the base through breakthrough marketing
• Apply creative problem solving and analytic skills to provide ongoing insight into the business and make recommendations and decisions
• Create project plans and lead cross-function teams to execute go to market projects with excellence
• Make go-forward recommendations and present and share learning and recommendations across the organization

Qualifications

• BA/BS required, MBA preferred
• Strong marketing chops and brand positioning experience preferred
• Strong digital/OA and paid media experience
• 5-7 years brand management, channel marketing and/or marketing experience (packaged goods or technology)
• 3-5 years of experience with mass media advertising, brand strategies and direct marketing – including online advertising, search engine marketing, TV, Print and/or Radio.
• Experience creating and executing of marketing plans and managing external advertising agencies and internal partners.
• Demonstrated ability to effectively lead cross-functional teams.
• Ability to translate consumer insight and business strategies into great execution.
• Strong creative problem-solving and analytical skills.
• Ability to manage and prioritize multiple projects simultaneously and lead a team to deliver strong results.
• Excellent verbal, written, visual/presentation and interpersonal communication skills
• Strong results orientation
  Strong analytical and problem solving orientation with clear examples of using data actively for target setting, measurement, ROI analysis and recommendations
  Seeks out learning’s & best practices to apply with their team. Helps their team make their learning ‘s explicit & shares these with other groups
  Leads and influences effectively within the organization and builds strong relationships to deliver outstanding results in a collaborative fashion with limited resources
• Ability to prioritize and make strategic choices, specifically narrowing from a range of opportunities to highest impact near term levers
• Innovative mindset, ability to lead organization in best path to learn fast
• Analytical, defines what success looks like, and rallies organization around these key metrics
• Effective communicator at all levels in the organization, including executives

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