Head of Marketing, Digital Neurology

Job Description

We’re BCG Digital Ventures. Adventure awaits you.

We are an ever-growing global team of the world’s most remarkable entrepreneurs, designers, engineers, venture architects, product experts and investors. Our ventures create a strategic advantage for the most important global companies.

Head of Marketing, Digital Neurology

London or Philadelphia

BCGDV is working on a new digital offering that is part of a medtech healthcare company’s digital innovation business unit. This business unit will focus on creating new digital products and platforms that transform the lives of patients. Digital Neurology will be the first product within this digital innovation unit. This product will be a next generation digital platform aimed at a neurological disorder to empower patients to better understand their condition, have better conversations with their doctor and ultimately achieve better health outcomes. The new venture has plans to grow aggressively to engage patient and health care professionals, with an initial focus in the US market. The business will scale aggressively in the next few years, and will be based in London, England, with international travel, up to a third travel to the US.

Due to the planned growth of our venture, we are seeking a world class Head of Marketing to lead marketing strategy and execution for the new Digital Neurology product. This role will report directly to the Head of the Digital Neurology. The position will be based in London (preferred) or Philadelphia.

The new Head of Marketing will part of the leadership team and will own the entire marketing function, from strategy to execution of both DTC and B2B2C routes. He/She will be overseeing the launch of the product first in the US market and its eventual growth globally. The Head of Marketing will be the key strategic partner working with both the inside and outside sales organizations.

In this role you will:

• Lead marketing strategy targeting consumers and healthcare professionals, including KOLs in the space
• Oversee the creation and publication of all marketing collateral
• Lead development and execution of customer segmentation, creative direction, and brand evolution
• Create cross channel forecasts and provide numeric rationale for analysis to meet product needs
• Coordinate marketing campaigns with sales activities within other parts of the business
• Manage and develop strategic partner relationships, both internal and external
• Mentor and develop a team to deliver to high standards and ensure KPIs are met
• Be agile and iterative in your approach and relentless in your search for the next unexploited growth opportunity

You should have:

• Experience working in MedTech / medical devices / software-as-a-medical-device (SaMD) / health services tech, particularly in regulated medical environment
• Strong growth/digital marketing skillset in a B2C or B2B2C environment (i.e. SEO, PPC, paid social, A/B testing, Google Analytics, Hotjar)
• Prior product launch experience and leading go-to-market strategies
• Prior experience in executing multi-channel marketing campaigns and field marketing tactics in healthcare; experience in planning and executing tradeshows a plus
• US healthcare and regulated industry experience is highly desirable
• Tech/Agile/Startup experience preferred
• Passionate about technology and healthcare and able to understand how digital innovation can transform businesses

To learn more, visit us at bcgdv.com

Interested applicants may apply through the careers section of the website at https://www.bcgdv.com/ . Interviews will take place after resumes have been screened for minimum requirements. Please note that this position is not restricted solely to the responsibilities listed above and that the job scope and responsibilities are subject to change.

BCG Digital Ventures is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law.