Assistant Manager, PR (Japan)

Job Description

Tokyo, Japan | Marketing Team | Reports to the Director, Marketing (Japan)

Who is Allbirds?

At Allbirds, we’re on a mission to prove that comfort, good design and sustainability don’t have to be mutually exclusive. We are dedicated to making the most sustainable footwear we can using premium natural materials, designed for the to and fro of everyday life. Our commitment to making better shoes in a better way is fueled by a belief that the shoe industry needs to focus less on flash and more on thoughtfulness. With funding from the leading venture capitalists in consumer products, and the founding CEOs of some of the greatest e-commerce businesses in recent history, our desire to shake up the footwear industry is off to a great start. In fact, TIME already called our first shoe, the Wool Runners, the most comfortable in the world, and there is much more to come.

Where we need help

We have all the makings of a world-class brand – beautifully designed products that exceed customer expectations, a genuine origin story, passionate founders, product innovation rooted in the use of natural materials, and a loyal group of evangelists who believe in our mission.

As we tackle big plans in Japan in 2020 and beyond, we’re looking for a hands-on marketing professional to help convey our brand story.

What does the job entail?

• Support PR plans and strategy development for product introductions, events and news moments
• Manage owned social media in order to build and connect with the Allbirds community.
• Assist Marketing Director with daily operations and communications with external agencies
• Manage sample / seeding orders and trafficking with media and external agencies
• Oversee speaking opportunities for senior leadership, coordinating with executive assistant to ensure all preparation is completed
• Work with Marketing Director to draft press materials including releases, briefings, quotes, assets and interviews
• Manage inbound press inbox and ensure opportunities are sorted to appropriate teams
• Perform daily audits of media outlets and social media for brand coverage and surface as necessary
• Help organize and execute a range of editor events

What kind of person are we looking for?

• Amazing written and verbal communication skills, including the ability to write and edit press releases, executive Q&A’s, media alerts, etc.
• 3+ years of professional marketing experience especially in PR and/or social media.
• Strong interpersonal and relationship building skills; a growing network with media and fashion community in Tokyo is a must.
• Interest in social good, has working experience at CSR department or civil society is a plus, but not a must.
• Very social, open minded, lively, very active in social media
• Native Japanese with fluent English capability