Group Manager - Global Clinical Marketing

Job Description

Job: Marketing & New Business Development
Primary Location: United States-California-Sunnyvale-US-CA-Sunnyvale
Schedule: Full-time
Requisition ID: 200107
Description
DescriptionJoining Intuitive Surgical means joining a team dedicated to using technology to benefit patients by improving surgical efficacy and decreasing surgical invasiveness, with patient safety as our highest priority.
Primary Function of Position
Develop, lead and implement global clinical marketing strategies and programs to drive global procedure adoption for prioritized procedures.
Global Clinical Marketing leader will have a cross-functional and cross-regional role within the organization driving corporate clinical marketing strategies and enabling commercial teams to drive surgeon awareness, conversion, and advocacy for Intuitive. This key role will coach and develop a team of marketers that will collaborate with regional marketing leaders to develop and scale clinical marketing standards globally.
This position will be responsible for development and coordination of various strategic and tactical clinical marketing initiatives. The individual will develop and scale best-in-class marketing assets, programs and standards to promote the value of Intuitive to physicians across core procedure verticals and portfolio of products. The individual will be expected to establish strong relationships with external surgeons and their care teams, as well as with internal Intuitive stakeholders including other marketing departments, sales, training, clinical affairs, legal,regulatory, and global access, value & economics. The individual will be expected to operate in a fast-paced environment as a clinical expert leading programs, tool creation and clinical marketing strategy.
Roles and Responsibilities
• Establish strong partnership and relationships with regional clinical marketing teams (both direct and indirect) in priority countries• Build clinical marketing scale by implementing global marketing best practices around surgeon KOL development and networking, peer-to-peer programs and surgical society relationships.• Oversee the development and execution of global clinical marketing campaigns to build awareness and drive global demand generation among surgeons. • Help design the corporate clinical marketing organization and recruit, motivate and develop a high performing team.• Be an internal clinical expert to support clinical and marketing strategic priorities, programs and projects.• Ensure VOC regarding Intuitive products is socialized or escalated appropriately.• Implement corporate messaging frameworks that can be localized for commercial marketing programs.• Interface with product management teams to develop clinical messaging and positioning and enable regional marketing teams to pull through in marketing assets and programs.• Work closely with clinical affairs, regulatory, legal and corporate hospital and patient marketing to develop processes and integrate clinical evidence that support marketing claim development.• Utilize data and analytics for market segmentation, persona development, journey mapping and marketing execution.• Develop and implement marketing and sales enablement tools, assets and videos which can be localized by commercial teams based on their needs and priorities. • Collaborate with clinical affairs and regional marketing to monitor and develop communication tools to provide the appropriate messages for clinical trial and publication evidence that have a global impact.• Contribute to budget, prioritize, resource, and plan financially for multiple clinical projects and programs while quantifying the impact for the organization. • Establish surgeon, care team, surgical center and ongoing relationships with the goal of making Intuitive the preferred industry partner for minimally invasive care.• Collaborate with surgeons and marketing partners on a global scale to develop best-in-class clinical assets which capture regional techniques, anatomy and technology.Qualifications
Skill/Job Requirements
• 10 plus years of clinical/medical, product, surgical devices, marketing and/or sales experience in a medical device company preferred.
• Proven track record of leadership by example and recruiting and developing high performing teams
• Prior experience in medical robotics, surgical devices and operating rooms is heavily preferred.
• Strong process creation and management experience towards building scale in marketing skills
• Proven ability to make the complex easy to understand and effectively build customer belief and drive product adoption
• Results-driven attitude & a resolve to win; must be self-directed with the ability to work with minimal supervision.
• Entrepreneurial, collaborative, strategic thinker with excellent project management skills and ability to prioritize and plan.
• Excellent interpersonal skills with emphasis on leadership, relationship development and influence management.
• Proven ability to solve open-ended problems and work cross-functionally to implement initiatives.
• Superior verbal/written communication and presentation skills, teambuilding, and interpersonal skills to work across multiple constituents.
• Must be well versed in MS Office Suite.
• Bachelor’s degree in life science or business discipline. MBA or advanced degree is desirable.
• Ability to travel up to 30%, domestically & internationally
We are an AA/EEO/Veterans/Disabled employer.
We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.