Performance Analytics– Senior Analyst I

Job Description

Company Description

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,500 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 25 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network.

Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere. This role is not eligible for visa sponsorship.

Job Description

LOCATION: Any Merkle office nationwide. Prefer Detroit, MI but will consider MD, Pittsburgh, Chicago, NYC

The Sr. Associate I will use in-depth knowledge in quantitative database analysis and an understanding of business processes.
Key Responsibilities

• Understand client business problems, clarify analytic objectives, create initial solution design and approach for client problem, identify data needs and formulate data solutions, drive and execute deep analysis and research projects. They should also be able to take the first pass at packaging and present insights to stakeholders.
• Deliver practical and actionable recommendations based upon marketing intelligence generated through conducting customer behavior study, portfolio diagnostics, competitive analysis and industry economics research.
• Collaborate closely with other teams to formulate industry-best-practice analytic solutions and directly contribute to a variety of validation activities such as model design, execution and assessment; data review; and campaign/marketing performance evaluation.
• Responsible for assisting in defining a comprehensive measurement framework, developing effective reporting and dashboards with an objective to evaluate marketing performance and provide recommendations for enhancement
• Work cross-functionally throughout the organization to implement client solution recommendations
• Responsible for ensuring the quality of outputs is what would be expected from a top-class consulting firm
• Stay informed of advancements in industry trends and developing technology; Proactively apply entrepreneurial spirit in identifying opportunities to introduce, enhance and improve Merkle's analytical tools, data mining techniques and processes, ensuring Merkle is always at the forefront of the industry.
• Package selected interim and final deliverables for later re-use by other Merkle teams, including rationale for why options/tactics were chosen (i.e., provides metadata for the documents)

Qualifications

• Strong in MS Office core suite (Word, Excel, PowerPoint, Outlook)
• Proficiency with multiple analytics tools preferred; SAS, R, SQL
• Strong hands-on experience with BI and digital analytics tools (Tableau; Adobe Analytics, Google Analytics)
• Be able to contribute to innovation, process improvement, and standardization
• Deliver high quality analytical solutions on-time
• Maintain project plan; manage the day-to-day tasks; and meet project deadlines
• Work effectively across teams to ensure client satisfaction
• Experience with internal or external client management is a plus

Required Qualifications

• Bachelor's Degree (B.S.) or equivalent in statistics, math, economics or related scientific/quantitative field plus several years' experience in applied disciplines
• 1-2 years of experience in quantitative analysis, and marketing​​​​​

Additional Information

Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere. This role is not eligible for visa sponsorship.

All your information will be kept confidential according to EEO guidelines.

Job Location