Trade & Shopper Marketing Specialist

Job Description

Job Title

Job Description

Main purpose of the job:

Defines the strategy and executes in-store and out of store demonstrations/SDA assistant program across all categories and channels in CR, SK. Manages shop floor staff education and motivation program across all categories and channels in CR, SK. Coordinates all trade/customer events in CR, SK.

Commercializes marketing plans at account/channel level. Supports execution at POS (production and evaluation of online/offline POSmaterials).

Main tasks in the job:

• Develops in-store demonstration plan based on defined priorities, MM/TSM activation plans and KAM account plans
• Plans and ensures execution of training programs for promoters/SDA assistants
• Aligns in-store demonstration plan with Accounts, direct contact with Marketing department
• Ensures and manages proper execution of the demonstrations on store level
• Sets, tracks and evaluates KPIs for all key in-store demonstrations in line with campaign KPIs
• Evaluates the ROI on key promotions and implements improvements in the future plans
• Tracks best practices and space for improvement for the future plans
• Negotiates with agencies
• Builds customer knowledge
• Building Shopper knowledge within organization: based on face-to-face communication with shopper during demonstrations
• Develops account level detail shop floor staff (SFS) education and motivation program
• Ensures SFS at all key stores are properly trained
• Ensures key product launches/new listed products are presented/demonstrated to SFS
• Coordinates and executes centralized product trainings when needed
• Coordinates all trade events defined by MT (buyers event, IFA, Philips Days, ...)
• Coordinates all customer events aligned with TSMM/KAM (customer trade fair, opening of the new store, ...)
• Manages a budget for in-store activation, trainings, motivation programs, events
• Supports productions of POS materials and evaluates their efficiency

Education and knowledge requirements:

• University level education
• Minimum 2 years’ experience in Trade Shopper Marketing and/or Sales Account role
• Strong communication, presentation, negotiations skills
• English language knowledge and skill

Why should you join Philips?

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