Marketing Manager, Brazil

TripAdvisor

Job Details

Location: São Paulo, State of São Paulo, Brazil Posted: Jan 18, 2020

Job Description

TheFork, LaFourchette, ElTenedor, a TripAdvisor® Company is the leading online restaurants reservation platform in Europe with a network of more than 40,000 restaurants worldwide, more than 15 million monthly visits, 8 millions of opinionsand more than 7000 restaurants in Spain. The platform operates as "LaFourchette"in France and Switzerland as "ElTenedor" in Spain, as "TheFork" in Italy, Belgium, Portugal, Brazil, Sweden and Denmark . It also operates in English as "TheFork.com“, as Dimmi in Australia and as IENS in the Netherlands. TheFork, LaFourchette, ElTenedor, connects restaurants and diners via TheFork, LaFourchette, ElTenedor, (website and application), as well as through TripAdvisor. Users can easily select a restaurant according to their own criteria (such as the localization, type of cuisine, restaurant type and average price), consult their reviews, check real-time availability and instantly book online. For restaurants, TheFork, LaFourchette, ElTenedor, provides a software solution, TheFork Manager, which enables restaurants to optimize reservation management, streamline operations and ultimately improve service and revenues, following Yield Management principles of price variability relative to time, a practice used successfully in the travel and hotel industries. What you will do

Develop strategies and tactics to get the word out about our company our service and benefits to increase users and bookings
Deploy successful marketing campaigns and own their implementation from ideation to execution, with special focus on events
Explore and optimize an array of tools - NLs, push, content, etc - to increase users and bookings
Manage the marketing budget and allocate/invest funds wisely
Follow up and measure marketing campaigns for learning and optimization on future decisions
Analyze data and create reports for KPIs assessment and decision making
Make sure we have the most attractive content on website and app to provide the best experience and engagement with customers, resulting in higher conversion

Who you are:

BS/MS degree in marketing or a related field
Minimum 4 years experience in marketing together with the required potential and attitude.
Demonstrable experience in putting together events or other mkt projects
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, motivate and convert
Knowledge of online mkt analytics
Knowledge on media buying
Numerically literate, very comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
Love for food, a sense of aesthetics and a passion for great copy and witty communication
Up-to-date with the latest trends and best practices in online marketing and measurement

What can we offer:

Permanent contract
Competitive fixed salary
International working environment
Dining and leisure area
Coffee point on each floor with coffee and tea for free

About TripAdvisor

World's Largest Travel Site. 435 million+ unbiased traveler reviews. Search 200+ sites to find the best hotel prices.

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