Job Description

Creative Strategy Manager

at Townsquare Media (View all jobs)

Charlotte, NC

Townsquare Ignite is s eeking a Creative Director to join our Creative Services team. This person will be the creative and strategy conduit between client/sales and the digital design team. This role is responsible for working with clients to understand their overall campaign strategy by evaluating the client’s media plan and help develop a creative ad strategy based off their goals. This is a high volume position working with clients all across the country so you will need to have a very keen sense of detail, copywriting skills, ability to work with very short deadlines and able to effectively communicate design instructions to a creative services team.

Responsibilities:

• Oversee the creative process of all digital ads for clients across the country, translating a client’s business needs into a creative strategy
• Take direction from sales and clients and translate that into clear instructions for our design team in order to have the client’s vision come to life
• Conduct calls with clients to help develop a creative strategy for their digital ads based of the clients goals and KPI’s
• Responsible for writing ad copy including for display ads and social media posts
• Selecting images or inspirations for digital ads
• Reviewing digital ads and requesting any revisions and work to have the perfect set to show clients
• Responsible for strategizing creative updates
• Managing the campaign timeline and working with clients to make sure their campaign is effective

Background Knowledge

• Principals of Effective Digital Ad Design (both static and animated)
• Typography/Font Selection
• Advertisement/Copy Hierarchy
• Copywriting (digital and social)
• Programmatic ad experience
• Campaign management/strategy

Requirements

• Unparalleled attention to detail
• Impeccable sensitivity and knowledge to color theory, typography, hierarchy and balance. Do you know what makes a good ad vs a bad ad? Show us!
• Minimum 4 years relevant experience as a production or graphic designer with focus on digital advertising
• Ability to produce high volumes of quality work under tight deadlines

About Us

Townsquare is a radio, digital media, entertainment and digital marketing solutions company principally focused on being the premier local advertising and marketing solutions platform in small and mid-sized markets across the U.S. Our assets include 321 radio stations and more than 330+ local websites in 67 U.S. markets, a digital marketing solutions company ( Townsquare Interactive ), a proprietary digital programmatic advertising platform ( Townsquare Ignite ) and approximately 200 live events. Our brands include local media assets such as WYRK , KLAQ , K2 and NJ101.5 ; iconic local and regional events such as WYRK’s Taste of Country , t he Boise Music Festival , the Red Dirt BBQ & Music Festival and Taste of Fort Collins ; and leading tastemaker music and entertainment websites such as XXLmag.com , TasteofCountry.com and Loudwire.com

TOWNSQUARE MEDIA BROADCASTING, LLC MAINTAINS A DRUG-FREE WORKPLACE AND IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S.

Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Townsquare Media’s employees to perform their job duties may result in discipline up to and including discharge.

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