Marketing Director

Job Description

The Marketing Director, Asia will champion in-region strategy for a high-growth division, catering to diverse and evolving legal and tax professional marketplaces. Managing marketers in China, Japan, Korea and South East Asia, this senior role will help to shape the brand presence, digital landscape and demand generation program for Thomson Reuters in Asia.

This position requires an individual with outstanding leadership skills, a sound knowledge of building brand presence from the ground-up and extensive experience in B2B demand generation in Asian markets. Working in partnership with Sales, Proposition and Customer Experience, the successful candidate will drive to meet and exceed country and product goals, driving high growth in under-penetrated markets, as well as continuing to support more established regions.

This unique role offers the right candidate the autonomy to shape strategy, whilst creatively exploring new tactics and ways to reach a VIP audience. The successful candidate will be self-starter who can build relationships with anyone regardless of hierarchy and can present at times complex concepts in a meaningful and engaging way.

Responsibilities:

• Work with the Head of Marketing to build a 3-5 year roadmap for Asia Region inc China, Japan, HK, SEA, Korea. This includes the presentation and ownership of the marketing plan by sub-region.
• Understand TR AEM products and brand in region in order to translate and develop powerful best-in-class customer messaging.
• Connect and build a strong working relationship with Leadership, Sales and Proposition leads
• Identify and connect with key industry partners to establish promotional partnerships
• Own and deliver against the lead generation program, ensuring agreed lead targets are met.
• Own and deliver against ecommerce targets in region, working with Digital Director, AEM.
• Report against targets and support delivery of overall performance reporting
• Follow all internal Policies & Procedures and make recommendations for improvement.
• Consistently demonstrate and uphold Thomson Reuters Values and Code of Conduct.
• Present and support strategy as needed
• Regularly meet with key global marketing and digital stakeholders
• Meet monthly with each segment lead or as time permits
• Establish relationship and operating rhythms
• To keep abreast of the external environment

Knowledge, Skills and Experience:

• Bachelor’s Degree with a focus in Marketing, Communications, Business or equivalent
• 10+ years’ experience leading demand generation teams in Asia
• 10+ years’ experience presenting marketing plans at a senior level
• Ability to analyze market opportunities and business drivers to optimize strategy and campaign execution
• Currency of knowledge for best practice CRM, web and marketing automation platforms
• Passion for everything digital
• Developed leadership skills
• Strong communicator and presenter
• Strong problem-solving skills
• Ability to build and develop strong long standing internal and external relationships and be able to ‘manage up’.
• Ability to multi-task, prioritize workload, work independently, and complete tasks under time pressure
• Excellent active listening, negotiation and consultative skills

At Thomson Reuters, we believe what we do matters. We are passionate about our work, inspired by the impact it has on our business and our customers. As a team, we believe in winning as one - collaborating to reach shared goals, and developing through challenging and meaningful experiences. With more than 25,000 employees in more than 100 countries, we work flexibly across boundaries and realize innovations that help shape industries around the world. Making this happen is a dynamic, evolving process, and we count on each employee to be a catalyst in driving our performance - and their own.

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

Intrigued by a challenge as large and fascinating as the world itself? Come join us.
To learn more about what we offer, please visit thomsonreuters.com/careers .
More information about Thomson Reuters can be found on thomsonreuters.com .