Promotions Director

Job Description

Townsquare Media Group
ID, United States (Boise)
Townsquare Media Boise includes well-known brands like 107.9 Lite FM, 103.5 Kiss FM, 580 NewsTalk KIDO, 530 The Fan and several others.

Promotions Director

POSITION OVERVIEW:

The Promotions Director reports directly to the General Manager, but is expected to work directly on a day-to-day basis equally with the OM and Director of Sales, and is responsible for working with the programming, sales, and live events departments, by being the driving force behind organizing and coordinating promotional events, arranging on-air contests, executing sales programs, increasing the visibility of the station in the community, collecting, organizing and distributing contesting prizes, and coordinating promotional on-air activity.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Maniacal focus on our station’s presence in the community.
• Continuous brainstorming, suggesting and devising of creative ideas for contesting, promotions and events that generate revenue and drive ratings.
• Work with the sales team to brainstorm, create and execute customized client partnership programs.
• Hire and manage promotions part time staff and interns.
• Plan, execute and track revenue-generating marketing and promotional events and contesting that take place on-air, online and on-site.
• Implement all aspects of on-air contesting. Work with digital team to coordinate online contesting.
• Create client promotions and promotional proposals with OM and DOS.
• Have stations on the street making an impact, whether a paid sales event or if there isn’t a sales event scheduled on a weekend, make a plan to have our stations out doing something every weekend.
• Participate at station promotional events as necessary, including set-up and breakdown of promotional equipment and materials.
• Vehicle maintenance: Make sure the vehicles are always clean, loaded, and ready for the next event. We should always be ready to roll to a last-minute opportunity. Ensure vehicles are properly maintained (oil changes, tire pressure, wiper blades, gasoline, etc.).
• Take ownership of the promotional process and see projects through to the end.
• Plan and execute meaningful promotions meetings. Manage and drive the flow of promotion-related communication. Recap events of the previous week at promo meetings.
• Schedule and coordinate station talent at promotional events.
• Plan out in advance a calendar of large community events, and develop an involvement plan.
• Manage the promotions budget by working with the Business and Market Managers

SUGGESTED QUALIFICATIONS/EDUCATION:

The promotion director is a "people person" position. Townsquare Media Boise is looking for someone who is energetic, outgoing and well organized, excels in a team environment and has strong computer literacy and solid writing abilities. Because the promotion director oversees a department within our organization, we are looking for someone with supervisory experience. Prior experience working in marketing or promotions within the same or a similar industry is preferred.

About Us

Townsquare is a radio, digital media, entertainment and digital marketing solutions company principally focused on being the premier local advertising and marketing solutions platform in small and mid-sized markets across the U.S. Our assets include 321 radio stations and more than 330+ local websites in 67 U.S. markets, a digital marketing solutions company ( Townsquare Interactive ), a proprietary digital programmatic advertising platform ( Townsquare Ignite ) and approximately 200 live events. Our brands include local media assets such as WYRK , KLAQ , K2 and NJ101.5 ; iconic local and regional events such as WYRK’s Taste of Country (update link!), the Boise Music Festival , the Red Dirt BBQ & Music Festival and Taste of Fort Collins ; and leading tastemaker music and entertainment websites such as XXLmag.com , TasteofCountry.com and Loudwire.com

TOWNSQUARE MEDIA BROADCASTING, LLC MAINTAINS A DRUG-FREE WORKPLACE AND IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S.

Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Townsquare Media’s employees to perform their job duties may result in discipline up to and including discharge.