CRM Campaign Manager (w/m/d) Disney+

Job Description

• A minimum of 4 years retention expertise from a subscription business is mandatory
• Bachelor Degree in Marketing
• KPI focused & extremely comfortable with data in self-serve environments
• Results-focused with campaign experience in test and learn at a customer and campaign level
• Proven CRM track record
• Experience delivering multiple campaigns across multi-channels Experienced working with creative teams to develop concepts and bring messaging to life
• Local language essential and awareness of local trends / preferences
• Affinity family content preferable
• Experience working in a fast-paced trading environment
• Understanding of market nuances and dynamics
• Ideally, experience of working in an international matrix organization.
• Excellent English and German language skills
• Alignment across customer facing channels in app etc.
• Optimization of baseline (creative tests)
• Develop and design messaging via E-Mail, SMS/Push etc.
• Develop and design German market specific communication campaigns to deliver against set of KPIs
• Lead overall test, evaluate the learnings and implement improvements across all lines of business
• Responsible for updating local market legal / terms of use
• Understanding of local market, competitors and CRM trends
• Alignment with digital and social team to coordinate outbound messaging
• Create own ideas to develop direct communication ideas to be rolled out in GSA
• Work with creative teams to define creative concepts and build creative assets
• Interface with regional resource for Campaign
• Delivery Performance evaluation and develop recommendations at a customer and campaign level management with KPIs

• A minimum of 4 years retention expertise from a subscription business is mandatory
• Bachelor Degree in Marketing
• KPI focused & extremely comfortable with data in self-serve environments
• Results-focused with campaign experience in test and learn at a customer and campaign level
• Proven CRM track record
• Experience delivering multiple campaigns across multi-channels Experienced working with creative teams to develop concepts and bring messaging to life
• Local language essential and awareness of local trends / preferences
• Affinity family content preferable
• Experience working in a fast-paced trading environment
• Understanding of market nuances and dynamics
• Ideally, experience of working in an international matrix organization.
• Excellent English and German language skills