Director, Global Campaigns and Brand - Secureworks (Atlanta, GA)

Job Description

Director, Global Campaigns and Brand Marketing​

Marketing

Secureworks® (NASDAQ: SCWX) is a technology-driven cybersecurity leader that protects organizations in the digitally connected world. Built on proprietary technologies and world-class threat intelligence, our applications and solutions help prevent, detect, and respond to cyber threats. Red CloakTM software brings advanced threat analytics to thousands of customers, and the Secureworks Counter Threat PlatformTM processes over 300B threat events per day. We understand complex security environments and are passionate about simplifying security with Defense in ConcertTM so that security becomes a business enabler. More than 4,000 customers across over 50 countries are protected by Secureworks, benefit from our network effect and are Collectively Smarter. Exponentially Safer.TM www.secureworks.com

We enjoy competitive compensation and benefits packages, and reward and recognize our employees for exceptional results. A constant focus on continued learning and growth keeps our team members engaged and excited about “what’s next.” We offer flexible work options when available, and emphasize the importance of work-life balance. We know that when our people are rewarded, recognized, and rejuvenated, we win as a team.

Role Overview

The Director, Global Campaigns and Brand Marketing is a highly collaborative, business-savvy professional who has solid experience in executing marketing programs with sales and measuring business impact.

Responsibilities

• Develop and execute measurable campaigns. Plans the optimal mix of Reputation, Demand Generation, Sales enablement and engagement programs,
• Drive integrated planning across Secureworks on a prioritized, cross-business, cross-audience set of global campaigns
• Partners across the organization to build and prioritize campaign framework for the global marketing community to leverage
• Forecast, measure, analyzes and reports on the impact of campaigns
• Define, measure and manage Secureworks brand strategy, assessing our brands contribution to growth
• Leads the development and elevation of our brand at every customer touch point, ensuring consistency and integrity.
• Partner at all levels of the business to develop and implement strategic marketing plans
• Align people, processes, and policies to achieve strategic project/business goals
• Orchestrates the annual marketing planning process (e.g. milestones, participants, actions, templates, calendar), ensuring marketing’s goals are aligned with sales and product objectives, and that each function’s contribution to the plan is coordinated and aligned to help achieve business objectives
• Coordinates the budget planning and manages the budget allocation and reconciliation process
• Ensures that marketing’s performance measurement framework is leveraged to improve key functions and campaigns
• Supports marketing participation in business reviews

Knowledge and Skills

• 7+ years B2B marketing experience
• MBA preferred
• Track record of strong partnership with sales
• Strategic thinker, proactive and disciplined
• Team player who thrives in a fast-paced, matrix organization
• Proven project and budget management skills
• Strong people management skills with the ability to manage drive and motivate managers.
• Strong business acumen coupled with the ability to adapt to changing business conditions to offer our clients & stakeholders an exceptional level of service and meeting our business objectives.
• Strong analytical skills and must be comfortable with data.
• Excellent attention to detail.
• Excellent communication skills - ability to effectively communicate at all levels of the organization (telephone, email & face-to-face).
• Experience with marketing automation (Eloqua, Marketo, 6Sense, Demandbase); CRM (SFDC), analytics and reporting (Tableau, BI, Domo) required.
• Experience with SiriusDecisions frameworks, models and best practices.
• Travel up to 25%

Secureworks (A Dell Technologies Company) is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Secureworks are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Secureworks will not tolerate discrimination or harassment based on any of these characteristics. Learn more about Diversity and Inclusion at Secureworks here.