Partner Marketing Manager

Job Description

Summary

Yelp is looking for a great all-round athlete: a Partner Marketing Manager to take small and medium business acquisition to the next level. In this role you’ll build and grow Yelp’s new SMB Partner Marketing program, to accelerate company revenue. Yelp is making a major push to forge strategic partnerships with enterprises and industry-specific organizations that have complementary business models and customer base or audience - especially those that serve thousands of SMBs, such as restaurants and local services. For example, partnerships with small business software or services companies, online retailers, payments, finance or insurance companies. Our goal from these partnerships is to generate a steady source of new customers for Yelp, at scale, and at positive ROI. This is an excellent opportunity for someone who has experience in the online marketing space and is eager to build a partner marketing program from the ground up.
We're looking for someone who has experience building mutually beneficial marketing partnerships in the B2C, B2B or SMB space, to drive customer acquisition. The ideal candidate has a rare mix of strong digital marketing knowledge, and technical fluency, analytical and financial acumen, cross-functional influence, relationship-building and negotiating skills to ensure that Yelp is striking and maintaining good deals, and growing profitably via a portfolio of marketing partnerships.

Where You Come In:

• You will lead the sourcing, negotiation, launch and continuous development of partner marketing programs with companies and organizations in the SMB space. The channels that these programs can touch include website, in-App, paid digital, content, email, social, direct mail, and more.
• You will source and negotiate data sharing partnerships with relevant 2nd and 3rd parties. Enable this data with the help of performance marketing teams to drive additional growth and efficiency via performance marketing channels.
• You will creatively structure partnerships deals using paid and owned channels.
• You will collaborate cross-functionally (product, marketing, legal, PR, etc.) to bring these programs to market.
• You will manage ongoing relationships with partners (e.g. banks, credit card issuers, dental associations, plumbers unions, Affiliate Networks, etc.) to ensure both Yelp and partners succeed and continuously optimize.
• You will partner with analytics teams to develop and evolve partnerships reporting to drive actionable insights.
• You have a BA/BS degree in a quantitative field of study
• You have 5+ years experience in online marketing, including hands-on management of paid media channels at a major online brand or agency
• You have 2+ years managing marketing partnerships, including Affiliates and CPA partnerships (e.g. OfferLogic, CJ etc), sponsorships and integrations
• You have 1-2 years in a relationship management or business development role, such as Consulting, Banking, or Agency, including experience negotiating contracts and managing contractual partnerships on ongoing basis
• You have a deep understanding of and experience in marketing (most importantly in digital marketing such as display ads, paid search, paid social media, email marketing, content marketing, etc.) and internet ecosystem
• You have a strong understanding of marketing technology, including web and mobile content, tracking, and ad tech. Ability to translate the technical needs of partner marketing programs into requirements communicated to product and engineering stakeholders
• You are proficient with Excel and with SQL, Tableau, or similar for analysis and decision making.
• You have experience working in a highly cross-functional role with many stakeholders necessary to achieve desired outcomes.
• You have strong quantitative decision-making ability and strong ability to find the “so what?” and “now what?” after compiling data
• You have an action bias with a passion for testing theories to maximize outcomes
• You have strong organization, planning, and verbal and written communication, and negotiating skills

What you'll get:

• Effective your first day: Full medical, vision, and dental (100% paid employee only coverage)
• 15 days PTO (increases with tenure) and 11 paid holidays
• Up to 14 weeks of parental leave
• Monthly wellness subsidy
• Access to fully stocked Yelp kitchens
• Flexible spending account
• Pre-tax commuter benefits
• 401(k) retirement savings plan
• Employee stock purchase plan

At Yelp, we believe that diversity is an expression of all the unique characteristics that make us human: race, age, sexual orientation, gender identity, religion, disability, and education — and those are just a few. We recognize that diverse backgrounds and perspectives strengthen our teams and our product. The foundation of our diversity efforts are closely tied to our core values, which include “Playing Well With Others” and “Authenticity.” We’re proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. We are committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or 415-969-8488. CCPA Privacy Notice Note: Yelp does not accept agency resumes. Please do not forward resumes to any recruiting alias or employee. Yelp is not responsible for any fees related to unsolicited resumes. Back to all job postings