Marketing Operations Specialist (Marketo)

Job Description

About Mixpanel

At Mixpanel, our mission is to increase the rate of innovation. Not only as a company but for the businesses we serve. Through our analytics platform, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products.

Mixpanel serves over 26,000 companies from different industries around the world, including Twitter, Expedia, and Ancestry. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, and Singapore.

About The Role

Reporting to the Manager of Marketing Operations, we’re looking for a marketing operations expert to join the Growth team. As Mixpanel continues to grow, so does the complexity of our marketing technology stack. You will be an essential member building the infrastructure for Mixpanel’s digital future. You will work with members of almost every team to ensure our operations help provide a seamless customer experience.

As part of the growth team, you will help ensure that we squeeze as much juice as possible from the channels that we are investing in. On some days that may mean that you’re optimizing a Drift sequence with our SDR team, and on others you may work with our engineering team to integrate new technology into our marketing stack. Marketo sits at the core, but this is not an operations role where you’ll build emails and landing pages everyday. If you’re looking for an opportunity to expand your knowledge of marketing operations while also pushing the boundaries of what it means to be a marketing ops professional in 2020, this is the perfect role for you.

Requirements

• 2-3 years Marketing Operations experience (Marketo preferred), preferably in high growth SaaS
• Experience working with Salesforce CRM
• Experience managing key marketing operations projects such as lead scoring, routing, communication limits, form optimizations, and funnel reporting
• Own data integrity projects including data backup, purging, enrichment and standardization
• Love working cross functionally with product, engineering, sales and marketing teams
• Familiar with marketing attribution methodologies and how to report on marketing performance
• Has a high-level understanding of how Marketing Automation fits in with a modern technology stack and is comfortable building and managing complex automation workflows
• Ability intake business problems and translate them into technical requirements

Bonus Skills

• Proficient in SQL
• Exposure to LeanData, DemandBase, Drift, Outreach
• Familiarity with account based marketing

Culture Values

• Be Open: When knowledge becomes open, we can come together as a team to collaborate around a shared purpose
• Customer Focus: Our customers’ success is our success
• Lead Change: Everyone at Mixpanel has the capacity to make an impact on the business
• Results Oriented: Driving results in a measurable way ensures we stay focused on the highest impact initiatives
• One Team: We can’t win without each other

Why choose Mixpanel?

A clear market leader in the product analytics space, Mixpanel has raised $77M from world-renowned VC firms like Andreessen-Horowitz, Sequoia, and YC, and our revenue has grown significantly since then. Our ambitious, collaborative team makes it possible by finding creative solutions to new challenges with scaling, reliability, design, and customer service.

Mixpanel is an equal opportunity employer supporting workforce diversity. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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