Marketing Analytics Lead - Digital Marketing

Job Description

Company Description

Dropbox is the world’s first smart workspace that helps people and teams focus on the work that matters. With more than 600 million registered users across 180 countries, we’re on a mission to design a more enlightened way of working. Dropbox is headquartered in San Francisco, CA, and has 12 offices around the world.

Team Description

Our Marketing team sets product positioning and strategy, manages product launches, and gathers customer insights. We’re responsible for maximizing our products' potential, in order to delight our users and help Dropbox grow. We partner with teams across the company, including Product, Sales, and Engineering.

Role Description

As a Marketing Analytics Lead, you will primarily be responsible for working with stakeholders within Marketing to produce impactful insights from Dropbox’s complex data environment. You will work cross-functionally with your partners in Paid Media, Lifecycle Marketing, SEO, data engineering, data science, financial planning, and IT systems to execute on your insights and drive impact for Marketing and Dropbox. You will achieve these results by leading your team of 2 analysts, as well as rolling up your sleeves and contributing as an IC when necessary.

Responsibilities:

• Guide and manage your team of 2 analysts to deliver world-class analytical output
• Function as the lead analytics partner for Digital Marketing: own end-to-end performance reporting on all core performance marketing metrics
• Take ownership of all datasets for measurement of marketing performance and reporting to cross-functional partners, including leadership in marketing, sales, and product
• Collaborate with marketing leadership to develop strategy, standards, goals, and KPI’s throughout the entire marketing funnel from awareness to purchase
• Ensure your numbers are air-tight by performing individual quality control, checking with relevant data owners, and cross-referencing findings against secondary sources
• Drive interpretation, socialization and adoption of operational marketing reports
• Surface analytical insights: actively investigate root causes of aberrant data, and find opportunities for optimization

Requirements:

• Outstanding ability to communicate complex analyses throughout the marketing organization
• 4+ years experience in a quantitative discipline
• Extensive experience writing SQL queries

Benefits and Perks

• 100% company paid individual medical, dental, & vision insurance coverage
• 401k + company match
• Market competitive total compensation package
• Free Dropbox space for your friends and family
• Wellness Reimbursement
• Generous vacation policy
• 10 company paid holidays
• Volunteer time off
• Company sponsored tech talks (technology and other relevant professional topics)

Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work. A big part of that effort is our support for members and allies of internal groups like Asians at Dropbox, BlackDropboxers, Latinx, Pridebox (LGBTQ), Vets at Dropbox, Women at Dropbox, ATX Diversity (based in Austin, Texas) and the Dropbox Empowerment Network (based in Dublin, Ireland).