Kerastase Product Manager

Job Description

Orchestrate the launches and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.

- Implement new launches and maintain growth of pillar products.

- Propose marketing mix strategies (Digital/Media/Retail/360) for new launches & pillar products.

- Execute Salon / Omni-channel specific promotions & branding to engage consumer brand experiences.

- Convey creative and impactful métier to adapt marketing communication materials (branding, point of sale, digital).

- Manage and Monitor performances of launch & animation to meet target KPIs.

- Conduct an in-depth market & consumer analysis to make recommendations to management.

- Interact efficiently with other departments (Sales, Digital, Education, SCM, RA, etc) and external agencies.

- Manage PPP budget and evaluate ROI of marketing actions.

- Ensure sales forecast accuracy, consolidating by-channel promotion plans.

- Prepare clear messages for senior management.

* Preferred work experience in FMCG industry

* Preferred digital & media campaign execution or agency handling experience.