Marketing Communications Assistant Manager - Shopper Marketing, Publix

Job Description

Company Overview

General Mills is reshaping the future of food. We believe food makes us better. It nourishes our bodies, brings us joy and connects us to each other. As one of the world's leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Nature Valley, Betty Crocker, Yoplait, Annie's Homegrown, Old El Paso, Epic Provisions, Blue Buffalo and more. Are you passionate about the future of food? You've come to the right table. We want the very best talent to help lead something big.

Job Overview

OVERVIEW

Shopper Marketing team members develop strategy, lead planning, and execute customer-centric, local-level marketing and event programs in partnership with our Brands, Sales Teams, and Retailers. This is a unique position that provides exposure to the majority of our brands and Marketing Communications Teams, and across all of our Operating Units.

The Publix Shopper Marketing Assistant Manager will sit in the Power Regional Region office located in Tampa, Florida. Publix is a top 5 traditional grocery, growing customer, located across 7 states in the Southeast.

As the go-to marketing expert on the Publix account, you will evaluate key customer and brand priorities. You will design and activate programs against both single brand and cross-brand/cross category initiatives. At the Customer, you will connect with both Publix corporate category teams and divisional sales leads to create local & regional marketing events that drive mutually beneficial growth.

This position allows you to develop Leadership skills by navigating relationships across multiple functions and levels, both internally and externally. You will also develop core capabilities such as translating business strategy; planning involving commerce, media, incentives, creative, and partnerships; and project management.

KEY ACCOUNTABILITIES

• Lead execution of General Mills retailer shopper marketing programs and tactics with internal and external groups.
• Foster manufacturer & media partnerships to enhance marketing campaigns
• Develop and pitch shopper marketing plans and presentations
• Oversee creative briefs, timelines, budgets, etc. in support of shopper campaigns
• Conduct data/event analysis
• Attend customer meetings and foster strong working relationships with sales and marketing team members at both General Mills and our customers
• Lead strategy of annual Vendor Marketing Meeting, with VP and Director-level attendance at Publix

Qualifications

MINIMUM QUALIFICATIONS

• Bachelor’s Degree, preferably in Communications, Marketing, or Business
• Minimum 3-5 years in Brand Experience, Brand Marketing, or Sales
• History of collaboration with cross-functional teams, agency partners
• Project management expertise
• Strong communication skills (written and verbal)
• Ability to work independently

PREFERRED QUALIFICATIONS

• Experience in developing account specific marketing plans
• Experience selling to retail customers

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