DMI Product Manager (NPD)

Job Description

Description:Orchestrate the launches and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.- Collect and analyse consumer and market insights and competition strategies to make recommendations to management - Implement new launches, maintain growth in pillar products and animate core catalogue - Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences - Adapt communication material (imagery, digital, point of sale) - Mobilise and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy- Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.) - Manage PPP budget and ensure sales forecast accuracy - Effectively prepare clear messages for senior managementRequirements:- Bachelor degree or above- 3-7 years' experience in Product Marketing in beauty companies, Skincare experience is preferred- Good level of English (written and spoken), and native level of Chinese is a must- Strong communication skills- Innovative