Visual Designer, joinroot.com

Job Description

The Position. We are searching for a web Designer with a proven track record of hypothesis-driven design (rework, iteration, and testing) at the enterprise level—in service of reaching new audiences, growing site traffic, and building brand recognition. As part of Root’s “One Brand” initiative, joinroot.com is migrating to a CMS that will allow Creative Marketing to move quickly on both AB testing and producing new content. Visual Designer, joinroot.com , will work collaboratively with other Site Designers, Systems Designers, Engineering partners, and Product Designers to create work that is fresh, on-brand, aligned with the Root design system. This role will join the joinroot.com team in Creative Marketing, and reports to the Art Director.

What you'll be doing.

• Solving business problems through idea-generating, rapid iteration, and testing (without getting too attached to the outcome.)
• Designing page builds with a fully-functional library of reusable, beautiful, brand-aligned components, and authoring pages in our CMS
• Collaborating with Design team and Engineering team to ensure flawless integration with site architecture
• Improving the site experience through detailed documentation, and active communication with partnering teams.
• Performing lift analyses to assess the effectiveness of priority landing pages, and uncover testing opportunities
• Design visually impactful solutions that work across mobile and desktop, align with all requirements and business objectives, and are delivered within brand compliance

What we're looking for.

• 4-6 years experience as a professional designer with a focus on mobile and web interface design
• Experience designing for web at the enterprise level
• Expert level proficiency with programs equivalent to: Adobe PS, Illustrator, Sketch, Figma, etc.
• A portfolio demonstrating simple, intuitive, and beautiful user-centered designs
• Well-versed in branding, and visual design principles as they apply to user-interface design
• Experience working in harmony with design systems
• Experience working with a CMS, and communicating with front-end developers when necessary
• Fluency in web accessibility, performance, SEO, and general best practices.
• Experience designing across multiple channels and operating systems
• Understanding of web technologies such as HTML and CSS

About You.

• You think strategically about how companies build brands cohesively, and flexibly, according to different user needs
• You communicate a strong point of view, and also listen actively—knowing how to disagree, and decide.
• You embrace consistency, leaning on logic, research, testing, and collaboration to determine where to test creative.
• You mind the details with conscious examination of differences between audiences, geographies, and media channels.
• You approach design with both form and function in mind, presenting complex ideas with clarity in both aesthetic and strategic choices.
• You are transparent, and a proactive learner. You seek feedback, and ask questions in the face of ambiguity.
• You recognize the distinction between a personal design preference, and a design decision that serves a broader strategic goal.
Who we are. Root Insurance is the nation’s first licensed insurance carrier powered entirely by mobile. We were founded on the belief that the services you need for everyday life should serve you better. That’s why we base insurance coverages on you, not your demographic. It’s the way insurance should be. And it’s all conveniently in an app. What draws people to Root. We’re a venture-backed technology company. Our early success is in large part due to our unwavering standards in hiring. We recognize that our product is only as good as the people building and promoting it. We look for individuals who find solutions by going through the cycle of ideation to implementation with curiosity, rigor, and a highly analytical lens. Ask anyone who works here and you’ll hear similar reasons for why they joined: Autonomy. For assertive self-starters, the opportunities to contribute are limitless. Impact. By challenging the way it’s always been done, we solve problems that have a big impact on our business. Collaboration. We encourage rich discussion and civil debate at every turn. People. We are inspired by the collection of crazy-smart people around us.

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