SEO Executive (Spanish)

Job Description

Trainline is an innovative, tech business with a mission to bring together the world’s rail, coach and other travel services into one simple experience. We aim to make travel easier and more accessible, encouraging people to make more environmentally sustainable travel choices . We’re hugely proud to be the world’s leading independent rail and coach travel platform and rank among the highest-rated travel and ticketing apps globally. Today, we offer our customers travel to thousands of destinations in and across 45 countries in Europe and beyond . That’s more than £3.2 billion in ticket sales annually, and over 96 million visits to our apps and websites each month. In another major milestone, last summer Trainline listed on the London Stock Exchange and is now part of the FTSE 250 . Our culture is central to our success . We’re driven to sustain our phenomenal growth from recent years, and this means we’re always working closely and collaboratively to turn our ideas into reality. It’s this sense of pace , innovating and improving pretty much everything we do, that makes Trainline so exciting and unique - we truly believe our work has a genuine impact and will change travel for the better . Key Responsibilities End-to-End Content Development Create and publish SEO-optimised content and landing page copy across various sections of the thetrainline.com website Develop ideas for new landing pages Proofreading content and copywriting for accuracy and effectiveness Create engaging content in line with brand tone of voice and style guide Keyword & Competitor Research Using keyword research tools to find new content opportunities and optimise existing assets towards keywords and topics with high search demand Monitor competitor performance in local search engines and feedback insights into your localised marketing strategy Commercial & Performance Measurement Monitor SEO ranking performance for key search terms in your chosen market Use analytics to measure the impact of your content against business objectives Make data-driven decisions based on business objectives Use qualitative and quantitate customer research techniques to better understand your audience and how they engage with your content Campaigns and Cross-Channel Initiatives Think of creative ways to encourage shares and links across to Trainline content, assets and web pages, especially via off-page optimisation initiatives. Work with other internal performance marketing teams including PPC, Social Media, Brand, CRM and Partnerships to identify cross-channel content opportunities and considerations Your knowledge and experience requirements Impeccable written and verbal Spanish skills High standard of English (written and verbal) Strong copywriter and proof-reader Very high attention to detail Excellent analytical skills with experience of and comfort with working with data Understanding of SEO and writing SEO-focused content (desired, but not essential) Experience with CMS systems (desired, but not essential) Might contribute to or write their own blog (desired, but not essential) Educated to degree level or equivalent Your behavioural skills Ability to deliver under pressure, manage expectations and report on key KPI’s Excellent organisation and communication skills Comfortable working in a fast-changing environment Positive attitude, flexible, and must work collaboratively Accountable and reliable for your own work Enthusiastic, energetic and creative, likes to bring ideas to the table Results-oriented – you must be obsessed with achieving the best results for the team and the business We value open expression at Trainline, we believe it’s the diversity of experience, backgrounds and perspectives of our employees that makes us who we are. We encourage everybody to play a part in changing the way people travel across the world. Apply for this job