Trade Marketing Manager

Job Description

Key Accountabilities

• To increase company sales by generating specific activities for retailers through leveraging global brand positioning and category penetration
• Develop and implement the Trade Marketing strategy to contribute towards brand growth targets and cross-category business objectives
• Lead the translation and execution of the marketing strategy into impactful retailer programmes, respecting and tracking budget and commercial targets
• Bring field intelligence to define brand-specific activity programmes with marketing and commercial departments
• Implement, monitor and improve processes to link all marketing activities with the activities of the commercial team
• Manage usage and forecast of promotion materials and monitor monthly promotion budget
• Stay up-to-date with market, consumers& competitors in order to propose relevant and innovative solutions

Desired skill sets and experience

• Minimum 6 years of relevant experience in trade marketing; beauty and consumer industries preferred
• Strong sense on retail dynamics
• Analytical and sensitive to numbers; good knowledge of excel
• Excellent coordination and collaborative skills to work with different functional teams
• Motivated and self-driven
• Fluent in English and Chinese