SEO Specialist (Marketing)

Job Description

Your Career
This position will manage search engine optimization for Palo Alto Networks, running on-page optimization, research, reporting, and gap analysis.

If you think searcher-first, champion content discoverability, breadth & depth, and strive to provide best-in-class experiences, with a desire to work strategically across cross-functional teams, we would love to speak to you.

Your Impact

• Provide guidance on improving rankings on terms that align with core company objectives and long-term health, utilizing white-hat strategies
• Translate data into actionable information and ideas; scale relevant learnings across teams
• Identify topics, content, and keywords which require more attention
• Write prolifically, including content, descriptions, code, and headlines/titles
• Coordinate site and page changes with the web and product teams
• Maintain a comprehensive understanding of search options, products, feeds, snippets, and schema
• Report on site traffic, internal searches, and influences
• Provide insight on what has improved, what has declined, reasons why, and personal actions which have impacted either
• Leverage analytics to plan, report, and execute on improvements to site function and findability

Your Experience

• Expert-level English speaking and writing
• 1-2 years SEO experience as a primary role
• Google Analytics, Search Console and Keyword Planner experience
• Knowledge of Screaming Frog, Majestic, Ahrefs, Moz and SEMrush is a plus
• Self-motivated with excellent writing, communication and critical thinking skills
• Ability to work independently as well as collaboratively
• Proficiency with spreadsheets, creating presentation slides, and documentation

The Team

Our marketing team has an opportunity like in no other industry: high impact work and the chance to change the future of digital security, globally. Your hands will be in industry-leading content created in the face of rapidly growing threats: cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.

Our Commitment

We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at [email protected].

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.