Senior Analyst, Programmatic Media Buying

Job Description

Requisition Number: SS-17037
Area of Interest: Marketing
Organization: Corporate
Brand/Division: Shared Services
Position Type: Full-time
JOB DESCRIPTION
About the Team
You will be part of the growing in-house Programmatic team responsible for the execution of full-funnel display campaigns across all 8 Williams-Sonoma Inc. Brands and International sites. Our job is to work closely with our Brand, Media Planning, and Ad Operations teams to lead the most effective setup, execution, and optimization of our campaigns, in order to meet rigorous performance goals and drive sales.
About the Role
In the Sr. Analyst role, you will partner closely with an Analyst to run online display campaigns for 2-3+ brands within the Williams-Sonoma, Inc. portfolio. The candidate will have an opportunity to work directly in two DSPs as we refine and optimize our in-house retargeting and acquisition campaigns. The Sr. Analyst will help develop tactical strategy for each brand, collaborating closely with an Analyst and Media Planner to execute campaigns aimed to increase revenue, garner new site visitors, and maximize return on ad spend. Initial responsibilities will focus on desktop, mobile, video, and native channels, but can grow to include emerging channels as we continue to vet innovative new opportunities. Candidates should have experience working in display advertising and familiarity with RTB platforms. Experience working with direct response advertisers preferred.
You're excited about this opportunity because you will...
* Oversee the management of a variety of display campaigns (site retargeting, CRM retargeting, prospecting, contextual targeting, PMPs) whilst hitting or exceeding program KPIs
* Keep a constant pulse on campaign performance and pacing, and measure against relevant KPIs to identify opportunities for increased efficiency
* Track, analyze, and provide regular reporting/updates on KPIs
* Manage budgets closely, ensuring spend is aligned with seasonal performance and weekly and monthly targets are met
* Complete forecasting exercises and work closely with internal partners on budget allocation/reallocation
* Spot opportunities for new tactics/improved ROI and work directly with Media Planning team to fund
* Effectively communicate digital strategies and rationale for tactical approaches of each campaign
* Partner with internal stakeholders (CRM, Brand, Media Planning) to understand brand priorities and provide ideas/proposals to ensure key initiatives and promotions are being supported
* Work with external partners and WSI Analytics to develop test design and measurement methodology for key initiatives
* Own the relationship with key partners (DSPs, SSPs, DCO, Verification), guiding their roadmaps/priorities, providing feedback, and vetting new opportunities
* Lead strategic SPO initiatives with exchanges
* Be a platform expert, familiar with all optimization levers and features of the DSPs
* Stay apprised of current and new DSP functionality, data offerings, alphas/betas, and successfully deploy on relevant campaigns
* Keep up to date with industry trends and be a subject matter expert on programmatic
* Train, mentor, and guide the workflow/prioritization of Analyst
Why you will love working at Williams-Sonoma, Inc.
* We're a successful, fast-growing company with an entrepreneurial vibe
* A technologically and data-driven business
* Competitive salaries and comprehensive health benefits
* We're at the forefront of tech and retail, redefining technology for the next generation
* We're passionate about our internal and external clients and live/breathe the client experience
* We get to be creative on a daily basis
* A smart, experienced leadership team that wants to do it right and is open to new ideas
* We believe in autonomy and reward taking initiative
* We have fun!
REQUIREMENTS AND QUALIFICATIONS
We're excited about you because you have...
* Bachelor's degree or equivalent work experience
* 3+ years of experience in programmatic campaign management/optimization, with a focus on direct response practices
* Direct experience with ad serving platforms, verification partners, dynamic creative, SSPs, and related technologies
* Familiarity with buy-side technologies including onboarding, data management, cross-device identity resolution, etc.
* Ability to analyze raw data, draw conclusions, develop actionable recommendations, and communicate outcomes
* Excellent written and verbal communication skills with an ability to synthesize technical detail and communicate to all levels across the organization
* Entrepreneurial spirit and ability to work in an adaptive, fast-paced environment
* Well-organized, high attention to detail, deadline-oriented
* Enjoys working with others as part of a team
Technical Competencies required:
* Deep understanding of DSPs including site tags, audience segmentation, optimization levers, reporting/insights, etc.
* Intermediate to advanced Excel skills (pivot tables, vlookups, sumifs, etc.)
About Williams-Sonoma, Inc.
Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the home. Our family of brands includes Williams Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, West Elm, Williams-Sonoma Home, Rejuvenation, and Mark and Graham. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room, and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. In 2017, we acquired Outward, Inc., a 3-D imaging and augmented reality platform for the home furnishings and décor industry. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.
Benefits:
Once you are here, you can look forward to a wide variety of benefits. Our corporate vision--to enhance our customers' quality of life at home--extends to the lives of our associates. To that end, we offer an extensive benefits package designed to help you grow, personally and professionally, to keep you healthy, to prepare you for the unexpected, to care for your family and to build a secure future. Depending on your position and your location, here's a look at what you might be eligible for:
* A generous discount on all Williams Sonoma Inc. brands through multiple shopping channels
* A 401(k) plan and other investment opportunities
* Paid vacations, holidays and other time-off programs
* Health benefits, including health, dental and vision insurance; health and dependent care tax-free spending accounts; medical, family and bereavement leave; same-sex domestic partner benefits; short- and long-term disability programs; life and travel insurance; an employee assistance program
* Tax-free commuter benefits
* A wellness program that supports your physical, financial and emotional health
* In-person and online learning opportunities through WSI University, LearnIt and AcademyX
* Cross-brand and cross-function career opportunities
* Quarterly sample sales
* A business casual work environment
* A bike share program
* Time off to volunteer
* Matching donations to qualifying nonprofit organizations
* Company-sponsored walks and runs
* Healthy, organic options in the cafeteria and an awesome salad bar
* Discounts on nearby gyms and other local businesses
WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration
This role is not eligible for relocation assistance.
Williams-Sonoma, Inc. is an Equal Opportunity Employer.
Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.
Williams-Sonoma, Inc. is an Equal Opportunity Employer.
Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.