Analyst, Media Operations

Job Description

Requisition Number: SS-17020
Area of Interest: Marketing
Organization: Corporate
Brand/Division: Shared Services
Position Type: Full-time
JOB DESCRIPTION
About the Team
You will be part of the Digital Marketing team responsible for developing strategies and optimizing William-Sonoma, Inc.'s digital spend across all 8 Brands and International efforts. WSI manages all large digital programs in-house, and this role is critical in ensuring the accurate and timely execution for the display channel as well as reporting across all digital programs.
About the Role
Williams-Sonoma, Inc. is looking for a talented Analyst, Media Operations to manage the display campaigns in an ad operations capacity for all brands under the Williams-Sonoma, Inc. portfolio. This role works directly in the ad server to generate IO's, schedule partner flighting, upload creative and traffic for campaigns. The Analyst will execute campaigns aimed to increase revenue for campaigns planned by the Media Strategy and Programmatic Media Buying teams. This role will be included in technical implementations and frequent troubleshooting, so someone with a passion to solve problems in a fast paced environment will thrive.
You're excited about this opportunity because you will...
* Setup and execute digital media campaigns using the ad server Google Campaign Manager for IO creating/updating, creative and placement trafficking, and partner flighting in a timely and accurate manner.
* Ensure seamless delivery of campaigns by generating and maintaining various reporting (weekly performance, pacing, viewability and monthly marketing effectiveness reporting).
* Synthesize various sources of reporting files using BI Reporting tool Domo.
* Create and maintain reporting cards within Domo that will be viewed by all digital teams and brands.
* Ensure that all campaigns are setup and tracking key KPIs by confirming with vendor implementation post-launch and pulling campaign reporting to validate.
* Test the functionality of creative ensuring technical specs are met and that ads appear correctly and in the desired formats.
* Perform QA for all campaigns that go live and monitor/troubleshoot any inaccuracies or problems.
* Maintain strong troubleshooting (QA) expertise at the campaign, line item and creative level.
* Collaborate with cross-departmental marketing and IT teams on site tagging implementation requests.
* Report on creative performance to strategy and brand cross-department teams.
* Stay apprised of current and new ad server functionality and/or metrics and successfully deploy on relevant campaigns
Why you will love working at Williams-Sonoma, Inc.
* We're a successful, fast-growing company with an entrepreneurial vibe
* A technologically and data-driven business
* Competitive salaries and comprehensive health benefits
* We're at the forefront of tech and retail, redefining technology for the next generation
* We're passionate about our internal and external clients and live/breathe the client experience
* We get to be creative on a daily basis
* A smart, experienced leadership team that wants to do it right and is open to new ideas
* We believe in autonomy and reward taking initiative
* We have fun!
REQUIREMENTS AND QUALIFICATIONS
We're excited about you if you have...
* At least 1 yr minimum experience in digital marketing; Agency/DSP experience a plus.
* Expertise in Google CM or similar ad serving tool; familiarity with a DSP platform a plus.
* Intermediate to Advanced MS Excel skills (Pivot tables, VLookup, Conditional formatting); data blending tools such as Alteryx or domo a plus.
* Prior experience updating and creating reporting dashboards within a BI tool like Domo or Tableau
* Knowledge of pixel technology such as HTML or Javascript; familiarity with dynamic macro's a plus
* Experience with Ad Verification partners such as Doubleverify, IAS, or Moat.
* Well-organized, detail oriented and able to quickly react to changing priorities.
* Excellent analytical, technical, written and verbal communication skills with the ability to synthesize and state detail to various levels of the organization.
* Team player with an entrepreneurial mindset.
* Experience writing SQL or other programming languages.
Technical Competencies required:
* Expertise in DCM or other ad serving technology (ad server logic, redirects, pixels and cookies)
* Experience in troubleshooting ad serving technical issues, such as delivery investigation, third party rich media issues, understanding & debugging 3rd party pixels
* Understanding of programmatic tools and tactics, such as DSPs and DMPs.
* Working knowledge of 3rd party ad safe/viewability technologies
* Strong MS Excel skills and analytical ability
* Knowledge of site tagging using Google Tag Manager or Tealium
About Williams-Sonoma, Inc.
Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the home. Our family of brands includes Williams Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, West Elm, Williams-Sonoma Home, Rejuvenation, and Mark and Graham. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room, and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. In 2017, we acquired Outward, Inc., a 3-D imaging and augmented reality platform for the home furnishings and décor industry. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.
Benefits:
Once you are here, you can look forward to a wide variety of benefits. Our corporate vision--to enhance our customers' quality of life at home--extends to the lives of our associates. To that end, we offer an extensive benefits package designed to help you grow, personally and professionally, to keep you healthy, to prepare you for the unexpected, to care for your family and to build a secure future. Depending on your position and your location, here's a look at what you might be eligible for:
* A generous discount on all Williams Sonoma Inc. brands through multiple shopping channels
* A 401(k) plan and other investment opportunities
* Paid vacations, holidays and other time-off programs
* Health benefits, including health, dental and vision insurance; health and dependent care tax-free spending accounts; medical, family and bereavement leave; same-sex domestic partner benefits; short- and long-term disability programs; life and travel insurance; an employee assistance program
* Tax-free commuter benefits
* A wellness program that supports your physical, financial and emotional health
* In-person and online learning opportunities through WSI University, LearnIt and AcademyX
* Cross-brand and cross-function career opportunities
* Quarterly sample sales
* A business casual work environment
* A bike share program
* Time off to volunteer
* Matching donations to qualifying nonprofit organizations
* Company-sponsored walks and runs
* Discounts on nearby gyms and other local businesses
WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration
This role is not eligible for relocation assistance.
Williams-Sonoma, Inc. is an Equal Opportunity Employer.
Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.
Williams-Sonoma, Inc. is an Equal Opportunity Employer.
Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.