Senior Partner Marketing Manager

Job Description

About Mixpanel

At Mixpanel, our mission is to increase the rate of innovation. Not only as a company but for the businesses we serve. Through our analytics platform, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products.

Mixpanel serves over 26,000 companies from different industries around the world, including Twitter, Expedia, and Ancestry. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, and Singapore.

About The Role

Partnerships are increasingly important to helping Mixpanel achieve our mission - driving revenue, growth, and value to our customers . As a senior partner marketing manager, you will help build go-to-market (“GTM”) plans with focus partners , developing and executing co-marketing plans, engaging with partners and ensuring they are supported from a marketing perspective.

You’re a great program manager, content creator, and product marketer. You’re a field marketing maven who executes amazing partner events. You have experience in joint campaign development, marketing to-through-with partners, and building programs that result in quality pipeline generation. You’ll work with teams across the company (partnerships, operations, product marketing, events, creative, growth, and sales) to build on programs that help shape the market and make Mixpanel an essential component of the analytics and customer engagement ecosystem.

You will report to the Director of Alliances and have dotted line reporting to the Marketing organization. If you excel at driving growth and transformation through partner routes-to-market, this role is perfect for you.

Responsibilities

• Lead Partner Marketing Programs – Develop global partner marketing strategy, plan and budget to achieve pipeline and partnership goals
• Plan and Execute Partner Events – Create partner event strategy and collaborate with field marketing and event teams on event execution
• Drive Partner Program Branding and Awareness – Increase awareness of and participation in our Partner Program through events, content and campaigns
• Build Partner Content – Develop joint messaging, solution briefs, slide presentations, web and social content, and other collateral to help our Partners drive Mixpanel adoption and awareness
• Co-create Strategy and Insights – Analyze market and company data alongside partner strategies to determine opportunities, audiences, goals, threats, and priorities
• Be an owner - Set the metrics, analyze data, and be accountable to achieving the partnership pipeline and bookings targets.

Requirements

• Experienced: 5+ years experience in Partner Marketing, Demand Generation, or Product Marketing. Track record of developing impactful win-win revenue and awareness opportunities with and through partners.
• Owner: Previously responsible for the partner marketing target and contribution to the business, often exceeding goals through diligent execution. A person who easily scales their efforts with vendors/contractors and other departments.
• Positioning Value : Understand complex customer and partner use cases, problem framing, and positioning/copy experience.
• Collaborative & Influential : Team-first attitude, able to work with diverse teams and projects, easily influencing other groups to help on key initiatives
• Results-Orientated : Highly organized and detail oriented . Track record in handling multiple projects at a given time
• Tenacious : Flexibility , grit , and a learning mindset is key . You don’t let little or big blockers stop you from driving results . You are resourceful and tenacious.

Bonus Skills

• Quantitative background that can build bottoms up partner marketing pipeline models
• PowerPoint, Google Slides, or Keynote skills
• Experience in strategy consulting, sales, or business development
• Knowledge of the analytics space and the key partners/players in the engagement stack

Culture Values

• Be Open: When knowledge becomes open, we can come together as a team to collaborate around a shared purpose
• Customer Focus: Our customers’ success is our success
• Lead Change: Everyone at Mixpanel has the capacity to make an impact on the business
• Results Oriented: Driving results in a measurable way ensures we stay focused on the highest impact initiatives
• One Team: We can’t win without each other

Why choose Mixpanel?

A clear market leader in the product analytics space, Mixpanel has raised $77M from world-renowned VC firms like Andreessen-Horowitz, Sequoia, and YC, and our revenue has grown significantly since then. Our ambitious, collaborative team makes it possible by finding creative solutions to new challenges with scaling, reliability, design, and customer service.

Mixpanel is an equal opportunity employer supporting workforce diversity. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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