Senior Marketing Manager EMEA

Job Description

Expedia

Traveldoo is Europe's leading provider of web and mobile platforms for business travel and expense management. With more than 4,500 customers in 65 countries, our solutions combine advanced technology with superior customer service to deliver high value-added services to businesses. Traveldoo is part of the Expedia Group.

What you’ll do

In close partnership with the CEO and the business managers, you are responsible for leading and handling the marketing and communication plan for Traveldoo. With a large area of responsibilities, you will lead several projects at the same time, with tight deadlines and evolving needs.

Thanks to your strategic and results-oriented approach, you will contribute to positioning our end-to-end Travel and Expense solution for business growth across Europe.

Your main responsibilities are:

1/ Business Partnership and support

• You work with the sales team to nurture campaigns and content to fuel the sales pipeline with leads in our Sales Automation tool (Outreach) and convert into opportunities in our Salesforce CRM.
• To engage with our prospects, partners and clients, you organize events, trade shows, conferences, client events, User Group meetings and webinars. You source and identify relevant conferences for the business and find relevant speaking opportunities at events or conferences.

2/ Management of the operational Marketing Experience

• You lead the external communication relationship (PR agencies) and drive the engagement to ensure that Traveldoo brand is known in the market.
• You define and produce content (blogs, articles, white papers, e-books, infographics, testimonials) for the website, lead generation activities and on our social media accounts (Twitter, LinkedIn). You create momentum by updating the website, communicating on events, customer testimonials, downloadable content...

3/ Drive and lead the Marketing Strategy

• You build the communication strategy, themes and plan according to corporate announcements, product launches and customer cases.
• You prepare and maintain calendar of marketing activities across the year.
• You lead and engage the Marketing team, ensuring the skills' development of all collaborators.
• You define the Marketing plan & budget with your colleagues in marketing operations and the CEO. You handle the marketing budget, ensuring it is allocated wisely to ensure maximum return on investment. You focus on metrics, analytics to measure projects’ efficiency for continuous improvement. You ensure weekly critical metric and reporting for each campaign.

Who you are

Being passionate about marketing in fast moving environments, you like to be part of challenging projects in agile environments and to participate to a fast-growing business.

With a minimum of 5 years of relevant experience as Marketing Manager in a related role in the B2B, you have shown an aptitude to propose solutions. The knowledge of the Travel and Expense management ecosystem is a plus.

Although a key member of multiple teams, you are also able to work independently.

You know how to liaise with and influence demanding clients at all levels and to create momentum on marketing projects. Thanks to your collaborative and versatile approach, you have the ability to drive actions and achieve results in fast, moving environments, leading both initiatives and projects to completion.

Oriented towards problem solving, you are able to build and analyze critical metrics.

You have excellent copywriting and communication skills in both French and English. High competence with Microsoft Office and Webinar tools is mandatory. Experience with SalesForce.com, and Sales/Marketing Automation systems is an asset.

Why join us

Expedia Group recognizes our success is dependent on the success of our people. We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people's lives better – that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them the tools to do so.

Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach. We relentlessly strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground, so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.

If you have a hunger to make a difference with one of the most loved consumer brands in the world and to work in the dynamic travel industry, this is the job for you.

Our family of travel brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Egencia®, trivago®, HomeAway®, Orbitz®, Travelocity®, Wotif®, lastminute.com.au®, ebookers®, CheapTickets®, Hotwire®, Classic Vacations®, Expedia® Media Solutions, CarRentals.comTM, Expedia Local Expert®, Expedia® CruiseShipCenters®, SilverRail Technologies, Inc., ALICE and Traveldoo®.

Expedia Group is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.