Marketing Manager, Small and Specialty Business- Group Benefits

Job Description

Job Location: United States : New York : New York

Alternate Job Location: United States : New Jersey : Bridgewater

Global Brand and Marketing:
The MetLife Global Brand & Marketing (GBM) team has been evolving in line with MetLife’s transformation to a company that delivers greater value for our customers, employees and shareholders. Today, GBM is a strategic, customer-focused marketing practice that is dedicated to driving business impact across the globe. With a focus on customer led value propositions, relevant customer engagement and fostering a purpose driven brand, the team is committed to enhancing MetLife’s relationship with its customers and helping them navigate life’s twists and turns. GBM has 450+ employees in global, regional and local roles.

Role Value Proposition:

The Marketing Manager, Small and Specialty Business Group Benefits within the US region is responsible for driving growth and differentiation among small business distribution channels (brokers, general agencies, professional employer organizations, etc.) by developing and executing integrated, multi-channel sales & marketing engagement strategies for B2B and B2B2C. This role serves as a subject matter expert on small businesses and partners closely with his or her Business Unit (BU) leadership and cross-functional teams to create and deliver on marketing strategies that incorporate social media, email, creative & messaging development, digital advertising, events, thought leadership/content and sales support.

The Marketing Manager, Small & Specialty Business, reports directly to the Marketing Director, US Group Benefits Small & Specialty Business.

Key Responsibilities:

• Develop and execute marketing strategies for sales materials supporting our small business specialty sales channels : Partner with sales leads to identify opportunities for marketing to drive sales engagement and execute both customizable and scalable marketing tactics tailored to general agency and PEO (Professional Employer Organizations) sales relationships.
• Responsibility for Small Business marketing budget : Manage monthly forecasting and accruals as well as day-to-day purchase order and invoicing for small and specialty business media and production. This includes gathering estimates and budget updates from various Marketing, IT and external vendor partners.
• Own partnerships with 2-3 sales distribution leads and become an expert in their business: Work closely with distribution sales leads to understand their business goals, challenges and opportunities to formulate ways to drive business growth
• Demonstrate outstanding customer focus : Leverage customer insights, understanding of the marketplace, competitive dynamics, and other data to influence business growth strategies and inform marketing decision-making; develop a deep understanding of customer needs to champion, drive, and measure customer interest, engagement, experience and satisfaction
• Drive best-in-class customer engagement & experience: In partnership with the business, define, communicate, deliver, measure and continuously test/refine our customer engagement & experience throughout the customer journey from lead to new customer to ongoing engagement
• Drive acquisition & influence conversion : Lead efforts to introduce and convert a new stable of customers through innovative integrated marketing approach including thought leadership/content, email, advertising, digital and social media channels and high impact electronic media outreach
• Partner deeply across MetLife resources : Partner with Global Brand & Marketing and US Marketing (centers of excellence and Group Benefits marketing) for additional capabilities and resources to create creative assets & messaging that support the Small & Specialty Business Group Benefits BU and marketing objectives; also includes working with technology teams for marketing technologies, legal teams for legal review and compliance and within marketing for general event coordination/set-up.
• Performs other related duties as assigned or required

Essential Business Experience and Technical Skills:

Required:

• 5+ years of digital marketing expertise including multi-channel integrated B2B and B2B2C efforts
• Leadership mindset and business acumen; demonstrated experience influencing decisions to optimize marketing impact
• Deep marketing and project management experience, including digital marketing, messaging/content development, white papers, B2B/B2B2C acquisition/lead gen marketing, events, social media and sales enablement support
• Ability to operate effectively in a highly-matrixed organization, creating partnerships and influencing people of different cultures and backgrounds at all levels and functions of the organization
• Action-oriented, high performer able to translate marketing strategies into tangible solutions
• Innovative thinker with a strong sense of urgency; proven ability to drive transformational change within an organization and to improve marketing’s contribution internally and externally
• Resourceful, strong work ethic, intellectual curiosity, excellent written and verbal communications skills - must be able to communicate effectively internally with functionally and geographically diverse teams and externally with clients, brokers, partners and intermediaries

Preferred:

• Bachelor’s Degree strongly preferred
• Keen understanding of the group benefits business and small business audiences highly desirable

Business Category

Global Brand & Marketing

Number of Openings

1

At MetLife, we’re leading the global transformation of an industry we’ve long defined. United in purpose, diverse in perspective, we’re dedicated to making a difference in the lives of our customers.

MetLife is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is MetLife's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.

MetLife maintains a drug-free workplace.

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Requisition #: 112698