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Marketing Manager, Small and Medium Business/Commercial

Alarm.com

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Job Details

Location: Tysons, Fairfax County, Virginia, 22182, USA Posted: Nov 07, 2019

Job Description

Marketing Manager, Small and Medium Business/Commercial

Alarm.com, an innovative and rapidly growing technology company in the IoT space, is seeking an experience, dynamic marketing leader to help build and manage multi-channel marketing programs for the SMB (small and medium business) and commercial space. The leader will work cross-functionally with product management, sales, partner marketing, and marketing communications to develop effective buyer journeys, as well as create multi-channel content including sales presentations, collateral content, trade advertising, in-app communications, and more.

The Manager will also be responsible for collecting and assimilating market intelligence, which will help drive messaging and positioning across all SMB focused marketing content, while also providing best practices and selling points for all external-facing employees.

The ideal candidate is a highly strategic self-starter, with outstanding communication, marketing and project management skills.

How you will contribute:

  • Drive strategy for targeting and growing SMB audience engagement, to include mapping out customer journeys across relevant target groups
  • Create and deliver compelling sales resources and campaigns across multiple channels
  • Develop and maintain consumer-facing content to drive engagement, upsell and referral opportunities
  • Develop and maintain new channel-facing content, including (but not limited to), sales presentations, collateral pieces, and compelling video and testimonials
  • Evaluate existing channel-facing and consumer-facing content and identify new opportunities as well as areas for improvement in both approach and message across multiple channels
  • Perform and direct on-going research to understand target audience needs and develop resonant themes and story lines that can be developed into sales and marketing content
  • Develop and manage an ongoing SMB-focused marketing calendar to include deliverables, formats, and channels
  • Collaborate with marketing team members to ensure all SMB-focused content is aligned and up to date and lead on-going performance measurements to ensure content and programs are optimized
  • Ensure consistent messaging across all SMB marketing efforts, developing an internal review process for all content contributors
  • Collaborate with product management on new product launches to create positioning, leveraging market intelligence to identify key features and benefits to promote
  • Work with the consumer marketing team in the creation of content and campaigns that convey messaging and learnings from research

Requirements:

  • 8-10 years of experience in marketing, product marketing, and/or communications
  • Proven experience developing and optimizing marketing programs
  • Experience building customer journeys
  • Ability to work effectively in a highly collaborative environment
  • Exceptional attention to detail and problem-solving capacity are crucial
  • Effective at driving cross team collaboration and building consensus
  • Outstanding verbal and written communication skills, with experience crafting and presenting strategic initiatives to multiple stakeholders
  • Ability to develop and maintain strong working relationships with internal and external parties
  • Ability to thrive in a fast-paced, high-energy environment

GENERAL REQUIREMENTS

  • Team player with an extremely positive and upbeat attitude
  • Strong organizational skills with acute attention to detail is a must
  • Great communication skills
  • Highly motivated, self-starter with ability to work independently and meet deadlines in a dynamic environment, while staying aligned with corporate goals
  • Ability to take critique, criticism, and instruction well and apply suggestions appropriately
  • Capable of self-managing but can also work well as part of a collaborative team
  • Motivated, creative, flexible, and reliable

WHY WORK FOR ALARM.COM?

  • Collaborate with outstanding people: We hire only the best. Our standards are high and our employees enjoy working alongside other high achievers
  • Make an immediate impact : New employees can expect to be given real responsibility for bringing new technologies to the marketplace. You are empowered to perform as soon as you join the Alarm.com team!
  • Gain well rounded experience : Alarm.com offers a diverse and dynamic environment where you will get the chance to work directly with executives and develop expertise across multiple areas of the business.
  • Work with the latest technologies : You’ll gain exposure to a broad spectrum of IoT, SaaS and M2M technologies including wireless communication, video monitoring, smart home automation, web development, and backend application development and hosting.
  • Focus on fun : Alarm.com places high value on our team culture. We even have a committee dedicated to hosting a stand-out holiday party, happy hours, and other fun corporate events.

Alarm.com is the leading cloud-based platform for smart security and the Internet of Things. More than 6 million home and business owners depend on our solutions every day to make their properties safer, smarter, and more efficient. And every day, we’re innovating new technologies in rapidly evolving spaces including AI, video analytics, facial recognition, machine learning, energy analytics, and more. Alarm.com earned the Top WorkplaceTM award for our employee culture and the meaningful work we do to give property owners peace of mind, help them conserve energy and water, and stay connected to loved ones. We’re seeking those who are passionate about creating change through technology and who want to make a lasting impact on the world around them.

COMPANY BENEFITS Alarm.com offers competitive pay and benefits including a wide choice of healthcare options with generous company subsidy, a health savings account option with company contribution, 401(k) with employer match, paid holidays and paid time off increasing with tenure, paid maternity and paternity leave, company paid STD/LTD and life insurance, flexible spending accounts, and a casual dress work environment.

Alarm.com is an Equal Opportunity Employer

In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we may collect include your name, government-issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future contract positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies.

About Alarm.com

Alarm.com is provides home and business security solutions based on wireless, web and mobile technologies.

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