Co-Marketing Manager

Job Description

As the Marketing Manager of Co-Marketing you will be responsible for the development and execution of three to four acquisition campaigns per month. You will focus on developing co-branded content offers that educate and support our audiences. To insure success of the program, the Marketing Manager will be responsible for achieving a monthly lead number.

In this role, the Marketing Manager will work alongside our partnerships team to identify key opportunities for co-marketing. This includes building relationships with companies that align with HubSpot goals and values. Collaborating with companies that offer a unique level of expertise to the HubSpot audience.

Once partners are identified, the Marketing Manager will work alongside our creative team and partners to co-create a piece of content for our audience. This content may be a Guide , Checklist, Template, or Report.

Finally, the Marketing Manager will be responsible for the execution of the campaign including landing page creation, email creation, form management, list management, analytics and other promotional tactics.

In this role, you’ll get to:

• Report to and partner with the Manager of the Global Campaigns Team to develop a clear strategy and vision for each monthly offer.
• Work with creative and operations resources to ensure a flawless execution of campaign content and promotion.
• Collaborate with HubSpot channel owners to help integrate campaigns into the larger HubSpot editorial calendar.
• Support regional marketers in their execution of co-marketing campaigns in region.
• Report on campaign performance and provide insights.

We are looking for people who :

• Have strong project management skills.
• Excel at building relationships inside and outside of HubSpot
• Who build campaigns that deliver value by providing education and inspiration for prospects.
• Understand the balance of creative development and campaign execution
• Are strong at campaign execution and measurement.

Confidence can sometimes hold us back from applying for a job. But we'll let you in on a secret: there's no such thing as a 'perfect' candidate. HubSpot is a place where everyone can grow. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day.

About HubSpot

HubSpot helps millions of organizations grow better, and we’d love to grow better with you. Our business builds the software and systems that power the world’s small to medium-sized businesses. Our company culture builds connections, careers, and employee growth. How? By creating a workplace that values flexibility, autonomy, and transparency. If that sounds like something you’d like to be part of, we’d love to hear from you.

You can find out more about our company culture in the HubSpot Culture Code, which has more than 4M views, and learn about our commitment to creating a diverse and inclusive workplace, too. Thanks to the work of every HubSpotter globally who has helped build our remarkable culture, HubSpot has been named a top workplace by Glassdoor, Fortune, Entrepreneur, and more.

HubSpot was founded in 2006. We’re headquartered in Cambridge, Massachusetts, and we have offices in Dublin (Ireland), Sydney (Australia), New Hampshire, Singapore, Tokyo (Japan), Berlin (Germany), and Bogotá (Colombia).