Pricing and Business Analyst

Job Description

About Silvercar: Silvercar's unique combination of hardware, software and operations combine to deliver a full stack ecosystem of new mobility solutions. The acquisition of Silvercar helps Audi strengthen its platforms to serve the evolving mobility needs of the U.S. marketplace. Today Silvercar offers three primary mobility products: The first is Silvercar by Audi, a premium car rental service, which allows for seamless access to transportation in cities and airports locations. The second is Dealerware, a B2B product that enables dealerships to streamline the management of their service loaner fleets. By leveraging this unique combination, Audi and Silvercar will continue to deliver cutting edge mobility solutions across its transportation ecosystem. The third is Audi Select, a monthly subscription service, available exclusively in the Dallas-Ft. Worth-area. POSITION OVERVIEW This individual will fill a key role on the marketing team to maximize revenue and profitability. The successful candidate has extensive reporting and analytical experience and has done prior work in revenue management. This role requires the ability to span the entire spectrum from day to day tactical decision making and execution to longer term strategic recommendations and project management.

JOB RESPONSIBILITIES:

• Pricing:
• Manage pricing and inventory optimization strategy across all channels and segments; review and manage distribution (GDS/OTA) channel listing opportunities related to price, product information, promotions, etc.
• Execute the 14, 120, and 365 day strategy and forecast.
• Effectively communicate and execute Revenue Management strategies and tactics to all stakeholders.
• Chair weekly revenue meetings to present demand, supply, forecast, market conditions by market and overall. Recommend and execute pricing and availability strategies.
• Effectively evaluates past and future market demand by utilizing turndown, consumer, special events, and competitive intelligence.
• Coordinates pricing for special marketing & promotional programs.
• Consult with regional management to transfer knowledge in support of revenue maximization.
• Prepares month-end critiques and discusses results with a focus on continuous improvement of revenue maximization.
• Strategy and Effectiveness Reporting:
• Develop, track and report key performance metrics along with recommendations to drive and optimize revenue and profit.
• Analyze and research key growth & market opportunities and build go-to-market strategies.
• Monitor performance of recommended strategies, products and tests, creating dashboards and reports.
• Create and distribute dashboards and recurring reports that evaluate marketing program effectiveness and leverage available standard tools.
• Perform marketing campaign analysis and clear dissemination of results/insights to marketing team. This includes communications, targeted offers, media spend performance, new customer acquisition, customer loyalty (retention & frequency), lifetime value, results of any test performed, market research, channel attribution, and incrementally.
• Lead effort to develop analytical and technical systems
• Other ad hoc duties as assigned

ACCOUNTABILITIES AND PERFORMANCE MEASURES:

• Highly analytical, creative problem solver
• Detail oriented and highly organized
• Knowledge of GDS and third-party distribution channels
• Able to analyze financial statements, revenue reports and market data
• Team player who takes full ownership of responsibilities with minimal supervision
• Ability to synthesize large amounts of data into concise presentations, insights, and recommendations

ORGANIZATIONAL ALIGNMENT:

• Reports to Director, Revenue Management and Marketing Effectiveness.
• Works cooperatively with marketing, fleet, BI, finance, operations, product & development.

QUALIFICATIONS/KSA’s:

• Bachelor's Degree in Hospitality, Business Management or related field. A Master's Degree is a plus.
• Three to five years of Revenue Management Experience in car rental, airlines or hotels.
• Expert in MS Excel, SQL, Looker BI Platform. Python a plus.
• Advanced Analytic Experience: Forecasting, Optimization, Elasticity.
• Excellent communication skills - verbal and written.
• Project management experience.
• Self-motivated with the ability to multitask.
• Comfortable and flexible working in a fast-paced environment.
• Positive “can do” attitude and highly analytical; enjoys challenges.

REQUIREMENTS:

• Hands on ability to execute full life revenue management lifecycle on a daily basis including data management, base analytics, KPI tracking, competitive review, idea generation, recommendations, implementation and evaluation
• Ability to build price, segmentation, forecast and optimization analytics / scenarios from ground up and independently using Excel, Solver, Forecast Pro or other similar products
• Heavy reliance on and expert skillset in MySQL
• Willingness to own, develop, maintain and improve data sources including automating using MySQL or other tools
• Desire to work across marketing, operations or finance on ad hoc analytics projects

IND123 Silvercar is committed to being an inclusive workplace where diversity is celebrated. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, or disability. Apply for this job