Digital Marketing Specialist

Job Description

Company Overview

Nuance Communications, Inc. is the pioneer and leader in conversational AI innovations that bring intelligence to everyday work and life. The company delivers solutions that understand, analyze and respond to human language, amplifying human intelligence. With decades of domain and artificial intelligence expertise, Nuance works with thousands of organizations – in healthcare, telecommunications, automotive, financial services, retail, and more – to create stronger relationships and better experiences for their customers.

Join our Nuance Marketing organization and support our Healthcare and Enterprise teams...We create technology that lets clinicians capture and document care quickly and easily so they can focus their attention on their patients to virtual assistants for intelligent and effortless customer service helping customers find the information they need using whatever channel they prefer.

Job Summary

The position of Digital Marketing Specialist will support the Nuance Marketing organization’s Digital Marketing team. As a core member of the team, the Digital Marketing Specialist will assist with the development, management and maintenance of our worldwide corporate websites. They have a strong understanding and demonstrated expertise in Web content, usability, architecture, development and design. The candidate will also support the team in executing integrated digital marketing campaigns, working across a multitude of platforms.

The Digital Marketing Specialist will be a part of the Digital Marketing team, responsible for driving engagement, lead generation and sales.

• Help build high-impact landing pages to drive traffic, engagement, leads and sales conversions to Nuance.com web properties
• Collaborate with Solutions and Programs teams for publishing of web-based landing pages, graphics, videos, and other design elements
• Serve as our main point of contact for Web development, working collaboratively with Web, Brand and Creative and others to maintain our online presence
• Manage the daily updates, edits or changes in content and images to our various web properties
• Support digital marketing campaigns, including but not limited to display, retargeting, and account-based-marketing activities
• Assist with execution of email campaigns including building nurture campaigns and emails, utilizing tools such as Eloqua

Job Requirements

• BA/BS Degree in business management, marketing, computer science or online marketing or equivalent experience.
• Experience with creating social media content and social media platforms, such as Hootsuite
• Experience in Adobe Experience Manager and/or DemandBase a big plus!
• Strong technical competencies across digital platforms a must
• Advanced HTML, CSS, JavaScript, API, CMS and network systems knowledge and capabilities
• Experience coding, programming and web-based troubleshooting
• Ability to effectively manage and prioritize multiple tasks/projects while meeting established deadlines
• Strong organizational and time management skills
• Ability to multi-task at a high level in a fast-paced environment
• Excellent written and verbal communication skills
• Perform tasks related to securing and keeping the products, tools, and processes that you are responsible for secure.

Additional Information

Nuance offers a compelling and rewarding work environment. We offer market competitive salaries, bonus, equity, benefits, meaningful growth and development opportunities and a casual yet technically challenging work environment. Join our dynamic, entrepreneurial team and become part of our continuing success.

LI Code

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