Product Marketing Specialist 3

Job Description

Overview

The Product Marketing Specialist 3 is responsible for developing, managing and executing the content used to drive effective integrated marketing campaigns that drive sales for Company products.

Responsibilities

• Develop positioning and messaging content in a variety of formats for multiple and/or complex company software products and solutions with minimal oversight
• Identify overall market opportunity and refine specific audiences through targeting and segmentation
• Decide on the most relevant content for the buyer personas and develop this content accordingly across a range of formats, such as white papers, brochures, social media, web pages, online events and more
• Work with demand generation, digital marketing, campaign management and the industry marketing teams to map content needs to demand creation requirements
• Be the subject matter expert on the assigned area of the company's software product or solution; develop and maintain the competitive comparison guide for use in positioning against like offerings from other competitors
• Collaborate with direct and channel sales partners in creating their sales enablement content (e.g. playbooks, battle cards, scripts, presentations, training modules and demos)
• Be integral in the solution launch planning by developing the strategy and executing on the plan and supporting analyst briefings
• Develop a range of customer testimonials for external/internal use, including written case studies
• Measure the success of content and materials produced. Use the analytics available to make recommendations and develop best practices to maximize the effectiveness of future materials
• Manage a portion of the Solution Marketing budget, making recommendations for where to best optimize marketing spend to accomplish our goals.
• Be an active contributor to our thought leadership strategy by participating in blogs, web content, etc.
• Provide guidance to other team members

Qualifications

• Bachelor's Degree
• Significant experience in product marketing and relevant industry or technology
• Must be comfortable and effective at delivering presentations
• Sharp, fast learner with a technology curiosity and aptitude
• Strong writing/presentation building, verbal, written, digital, and graphic communication skills
• Strong Web research and analysis skills
• Demonstrated ability to establish rapport and gain the trust of others; effective at gaining consensus
• Knowledge of the enterprise sales process, and the product collateral needs for effective value based solution marketing and selling
• Self-motivated with the ability to manage projects to completion with minimal oversight
• Up to 20% travel required
• Or an equivalent combination of education and experience sufficient to successfully perform the principal duties of the job