Product Manager Garnier

Job Description

The Consumer Products Division’s mission is universal: to offer the best in cosmetics innovation to the greatest number of people on every continent. Its brands are available in all mass-market channels (hypermarkets, supermarkets, drugstores and traditional stores). The division is the spearhead of the group’s quest to win over a further billion consumers. The Consumer Products Division includes popular brand such as L’Oréal Paris, Garnier, Maybelline & NYX. Garner, one of the world's top beauty care brands, offers men and women on every continent beauty and personal care products that incorporate the latest scientific advances & provides affordable luxury for people who demand excellence.

JOB MISSION:

You will work closely with the marketing team within skin care category in Indonesia and in liaison with teams overseas. This role will have exposure to the international brand development teams with the opportunity to contribute to new projects. You will be very closely linked with the commercial team, finance and supply chain. You will regularly have contact with consumers themselves and should be adept at working at all levels from senior management to retailers.
RESPONSIBILITIES:

• Define the strategic orientations and the 3-year marketing plan for the category, monitor the portfolio (new launches, pillar products’ renewal and animation of core catalogue)
• Manage the collection and analysis of consumer and market insights for the category, share findings with the zone to ensure the consistency of new product development with the country’s needs
• Implement new launches and marketing mix strategies (IMC/360/Digital/Retail) and create the right angle of attack locally to build integrated, engaging consumer brand experiences; meet the deadlines
• Mobilize and collaborate with other departments (sales, logistics, education, etc. ) and partner agencies to build broader business strategy
• Monitor the local adaptation of communication materials (imagery, digital, point of sale)
• Make recommendations to management on the category based on one’s expertise of the consumer, market and competitors
• Manage PPP budget and sales forecast for the category
• Effectively prepare clear messages to present to senior management
• Build, develop and manage a strong and talented team, train them and develop their marketing expertise and know-how
• Define and monitor media plans, implement promotions and ensure implementation of trade marketing plan