Senior Lead Marketing Manager

Job Description

About CenturyLink
CenturyLink (NYSE: CTL) is the second largest U.S. communications provider to global enterprise customers. With customers in more than 60 countries and an intense focus on the customer experience, CenturyLink strives to be the world’s best networking company by solving customers’ increased demand for reliable and secure connections. The company also serves as its customers’ trusted partner, helping them manage increased network and IT complexity and providing managed network and cyber security solutions that help protect their business.

Primary Focus: Fiber Digital Campaign and Customer Experience Development and Execution

CenturyLink is looking for an experienced digital marketer to grow adoption of Fiber Internet service among residential consumers (both single family and multi-dwelling) - via the CenturyLink website and app, specifically - and to support business decisions for future deployments. This position will develop, implement and support digital marketing tactics that drive world-class experiences working with our internal and external business partners to meet CenturyLink revenue targets within the fiber footprint. The Senior Lead Marketing Manager will work seamlessly with cross-functional teams to trial campaign tactics, programs, special offers, and enhanced CX journeys to achieve digital targets in our Fiber footprint.

In the Senior Lead Marketing Manager role, you will craft the most compelling digital marketing campaigns and customer experience strategies to accelerate penetration of our flagship product within our expansion areas and our existing Fiber footprint . The successful candidate will share and deliver against high expectations for measurement of marketing activities – defining success metrics, methods of measurement and reporting processes for their programs. The candidate must have demonstrated ability to create top performing digital marketing plans and web/app experiences and see them through to execution.

The Senior Lead Marketing Manager will serve as the Fiber Product Owner on small, cross-functional teams and will be responsible for defining business requirements to drive improvement in Fiber customer support and Fiber sales conversion across our digital ecosystem. In articulating effective business requirements, the candidate must be able to represent and advocate on behalf of the voice of the consumer, while also understanding and navigating IT development cycles. They must have excellent interpersonal skills and be adept at achieving results through others.

The candidate will identify, test, execute and optimize breakthrough marketing campaigns and digital channel enhancements - including messages and experiences that reach the target audience and ultimately drive preference, purchase and loyalty - and report key KPIs.

1. Own Fiber performance in the consumer digital ecosystem (e.g., increased conversion rate, improved customer satisfaction).
2. Understand historical trends, competitive profile and demographics of Fiber markets to effectively plan and execute digital programs that achieve penetration gain targets.
3. Develop campaigns and oversee creation of digital marketing materials, responsible for message design (pro-active and reactive mktg/comm), tactic mix and contact strategy.
4. Define customer and business requirements for digital ecosystem, including new and enhanced channel capabilities, by serving as Product Owner on cross-functional agile teams.
5. Work effectively across the Fiber extended team, including Digital Transformation and IT, Fiber Marketing, product management, network/operations, local field marketing, business intelligence, legal, marcom and pricing to achieve goals.

• 5+ years of recent experience in digital marketing and digital channel strategy in a (preferably technical) service industry
• 5-7 years of experience in product management, product marketing
• Strong leader with the ability to create actionable business plans and deliver results cross-functionally with technical and business partners at all levels in a highly matrixed environment
• Innovative and strategic thinker who has a strong customer and quality focus
• Solid analytical and quantitative skills, including forecasting and advanced Excel techniques, with the ability to use meaningful data and metrics to support assumptions and evaluated outcomes
• Excellent oral, written and interpersonal communication skills
• Sound ability to lead effective process development and improvement
• Bachelor’s degree in business, marketing, applied engineering or a related field.

Desired Qualifications:

• Product and/or digital marketing experience for residential broadband products with a thorough understanding of GPON broadband technology and basic understanding of network build and customer provisioning processes

Alternate Location: US-Arizona-Phoenix; US-Colorado-Broomfield; US-Colorado-Denver; US-Florida-Apopka; US-Idaho-Boise; US-Idaho-Pocatello; US-Kansas-Overland Park; US-Louisiana-Monroe; US-Minnesota-Minneapolis; US-Minnesota-St Paul; US-Missouri-Kansas City; US-Nebraska-Omaha; US-Oregon-Portland; US-Utah-Salt Lake City; US-Washington-Seattle

Requisition # : 216543

This job may require successful completion of an online assessment. A brief description of the assessments can be viewed on our website at http://find.centurylink.jobs/testguides/

EEO Statement

We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.

Disclaimer

The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Job duties and responsibilities are subject to change based on changing business needs and conditions.