Growth Marketing Manager, Web Lead

Job Description

At Carta, we’re focused on creating more owners, and increasing transparency and liquidity for shareholders. We’re a Series E company, changing how over 12,000 companies and more than 800,000 shareholders manage equity. The Marketing team is lean and growing fast. We’re focused on driving growth for Carta by increasing brand awareness and generating demand for our products and services for companies, investors, lawyers, and employees. As a Growth Marketing Manager, Web Lead you’ll own carta.com , which includes the marketing website and the blog. You’ll serve as the web project manager to make sure regular updates run smoothly, on-schedule, and within scope. You’ll work closely with the design team, content team, web developers and the marketing channel managers. You’ll be responsible for for web updates, conversion rate optimization, landing pages, technical SEO, and the long-term web strategy. If you believe you’re a good fit and have experience with running and owning web projects, we’d love to hear from you.

What you'll be doing:

• Website “PM”: Serve as the “product manager” for the Carta marketing website: own strategy, site navigation, and updates, while working closely with designers and web developers
• CRO: We believe there should be a test on our top pages all the time, and you’ll build and execute against an a/b testing roadmap
• Analytics: Report and monitor web metrics via Google Analytics
• SEO: Work with our SEO agency to further optimize our website
• Partner closely with internal teams, including design, content marketing, product marketing, marketing operations, and channel managers to regularly update and improve carta.com and the blog
• Vendor and agency management: Manage our web tools including a/b testing and personalization tools, analytics tools, online chat, and web development agency
• Brand: Help ensure the website reflects our brand, voice, positioning, and messaging

What we're looking for:

• 3+ years Growth Marketing experience, with a deep understanding of web project management, analytics, and conversion rate optimization
• Basic knowledge and understanding of HTML and CSS knowledge and have partnered with web developers
• Experience with owning web analytics (Google Analytics), A/B testing (VWO, Optimizely, Adobe T&T, etc), personalization, and live chat
• Experience scoping design and development resources to deliver on web projects
• Excited to work with various teams at Carta to improve our marketing website’s performance
• Experience with b2b marketing, financial services, SaaS, or subscription products

Bonus:

• You’re excited about Carta’s mission to create more owners
• Familiarity with business intelligence tools (Domo, Looker, Tableau, etc)
• Experience with tag management tools (Google Tag Manager, Telium, etc
• Familiarity and experience with Wordpress, Google Analytics, VWO, Marketo, and Drift

Carta is creating the ownership network that maps the world's assets. Check out who we are and how we work here . At Carta we want to create an environment for Carta's owners - you - to do your best work, by offering competitive benefits and perks: We are committed to WELLNESS: - Health, dental, vision, and life insurance - Competitive PTO and unlimited sick time We are committed to INVESTING IN YOUR FUTURE: - US & Rio: 401k matching program - Canada: RRSP matching We are committed to A SUPPORTIVE WORK ENVIRONMENT: - US & Rio: Commuter benefits - Catered lunch and unlimited snacks - Cell phone stipend We are committed to LIFELONG LEARNING: - Unlimited reimbursement for work related books - Fast paced work environment geared towards professional growth Carta is a Series E company and is backed by many of the best investors in the world including Union Square Ventures , Menlo Ventures , Spark Capital , Meritech Capital , Tribe Capital , Andreessen Horowitz , and Lightspeed Venture Partners . Apply for this job