Performance Marketing Manager (Paid Social)

Job Description

We are looking for an individual to join Busuu’s best in class digital acquisition team, specifically to manage our paid social accounts. You will look to drive greater engagement with our ads across all social networks and platforms, starting with creative scoping and production through to bid management and reporting. You will be able to comfortably “own” the medium and the significant budgets that are associated with it. Paid social is by its nature a visual medium, so you’ll feel comfortable with visual design and animation as part of your day to day work.

You’ll also work very closely with the design, product & wider digital acquisition team to ensure paid social delivers against company objectives as part of our wider marketing strategy.

What you will do:

• Manage bids & budgets between countries and platforms to best achieve goals against company KPIs
• Add new concepts to our cutting edge modular creative feeds and generating variants for testing
• Create, deliver and reporting against an experiment plan for new features and ad formats
• Regularly reconcile our performance data against wider company metrics using third party tracking software
• Ensure that all paid social activity is in line with existing tone of voice, branding and campaigns from other channels
• Management of Upper Funnel Video & Content Boosting across paid social

What we are looking for from the candidate:

• Proven experience in paid social and an ability to showcase initiatives you undertook to achieve measurable results
• Experience managing paid social platforms including but not limited to Facebook, Snapchat, Twitter etc
• Proven experience owning budgets in excess of hundreds of thousands £ per month deploying them effectively
• Familiarity with Facebook Marketing Partners (FMP) would be preferred but not necessary (we use Smartly at Busuu)
• Excellent analytical skills, with a proven ability to understand, interpret and present large amounts of data
• Familiarity with mobile measurement platforms (at Busuu, we use Adjust)
• An understanding of data/reporting infrastructure and the language behind it
• Whilst we have design support both in house and agency, being able to manipulate creative assets to create new ads and concepts would be a big win for potential candidates
• At Busuu we’re always looking to grow and develop our own skillsets, so most importantly the successful candidate will display a curiosity to learn and try new things

Why you should join Busuu:

• Manage your own stretch projects
• Competitive salary and attractive bonus scheme
• Private healthcare
• Yearly training budget to use as you want
• Free breakfast and snacks
• Free dinner if you need to stay late
• Regular company trips and evenings out in London
• Smart, fun and international team to work with

About us

Busuu’s vision is to break down language barriers. We are the world’s largest language learning community with over 90m users from 190 countries, growing at up to 30,000 new users per day. We make learning a language easy by combining AI-powered courses with instant feedback from our global community of native speakers.

Busuu has received several awards such as ‘Europe’s Best Education Start-up’ by TechCrunch, ‘Best of iOS Apps’ by Apple and ‘Best of Google Play’ by Google to name a few and we are part of the prestigious Future Fifty Program consisting of UK’s best Scale-Ups. We collaborate with world-leading universities (CUNY, UCL etc.) in the field of language learning research, and partner with companies such as Google, Amazon and Facebook to bring language learning to AI-powered devices (Google Home, Amazon Alexa) and into virtual reality (Oculus).

Busuu has raised over 15m EUR and is backed by renowned business angels and serial entrepreneurs (Johann Hansmann, Martin Varsavsky, Brent Hoberman), PROFounders Capital and McGraw-Hill Education.

We are an ambitious, high-energy, international and friendly team of 100+, based in central London. We come from diverse backgrounds and share a passion for tech start-ups and education.