SAP Fieldglass - Brand Experience Job

Job Description

Requisition ID: 234018
Work Area: Marketing
Expected Travel: 0 - 10%
Career Status: Management
Employment Type: Regular Full Time

COMPANY DESCRIPTION

SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That’s why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.
SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because it’s the best-run businesses that make the world run better and improve people’s lives.

SAP Ariba and SAP Fieldglass enable companies to connect, get business done and spend better. With SAP Ariba and SAP Fieldglass, businesses can manage the buying process across all categories of spend – from direct and indirect goods and services to external workforce. On the Ariba Network , buyers and suppliers from more than 4.2 million companies and 190 countries discover new opportunities, collaborate on transactions, grow strong relationships , and build healthy supply chains. It’s where more than $2.9 trillion in commerce gets done every year. SAP Fieldglass is used by organizations in more than 180 countries to find, engage and manage flexible workforces that include non-payroll workers and service providers. With SAP Ariba and SAP Fieldglass, companies are transforming how they manage all categories of spend with improved operational efficiency and compliance, increased agility and accelerated business outcomes. To learn more visit www.ariba.com and www.fieldglass.com .

SAP Ariba and SAP Fieldglass are looking for a senior marketer who can bring the SAP Fieldglass

Brand narrative to life through clear messaging and visual identify. This individual will be responsible for being the expert on the SAP Fieldglass brand – how the purpose and promise of the brand are connected to the portfolio as well as acting as the SME and liaison for the rest of the marketing organization on the SAP Fieldglass brand and how, where and when to weave the SAP Fieldglass brand into our go to market activities. This will include ensuring that the most up to date and accurate messaging and visual guidance associated with SAP Fieldglass is used, where and when appropriate.

We are seeking a team member who will bring an ability to balance the needs of the multiple stakeholders (Marketers, Executive Leadership, Sales, Customer Value, Partners, Suppliers, Business Operations, SAP employees), while making measurable progress to drive a consistent brand experience. This role requires strong cross-team collaboration, business acumen, integrated marketing strategy, forward-looking vision, and the ability to work as a part of an extended “virtual” team. The pace of business is accelerating, and we work in an ever-changing environment, so flexibility, resourcefulness, and strategic influence are essential, as is a spirit of optimism and fun.

Scope of Responsibilities:

Strategy Design and Execution – Have a thorough understanding of how to translate business strategy and objectives into effective marketing execution tactics. Responsible for ensuring brand quality and consistency.

Market Research/Analysis – Build and continue to evolve your knowledge and understanding of the market, competitive landscape, target audiences and SAP Fieldglass solutions and go-to-market approach, in order to identify relevant data segmentation, adapt messages, and optimize the campaign tactics. In addition, proactively identify opportunities for collaboration across the organization.

Asset Review – Provide clear guidance to other marketers and other parts of the SAP Ariba and SAP Fieldglass organization on the use of the Fieldglass brand including review of assets such as videos, blogs, infographics, website pages, white papers, as they are developed by other parts of the organization.

Agency Management – In compliance with SAP procurement policies, identify, engage, and contract suitable (internal/external) agencies to manage respective projects, including related budget and cost (as needed)

Customer First Mindset – In line with the marketing vision, maintain a high level of customer focus and knowledge of industry and market trends in order to create a valuable customer experience. Share customer insights and industry knowledge to empower peers.

Preferred Qualification

• Strong project leader with deep level, cross-marketing experience, with particular expertise in brand with specific focus on B2B brands, and/or for the Procurement and HR audience.
• Self-starting, highly organized, and energetic, with an outstanding track record of execution, strategy, and bringing brands to life experientially.
• Data-Driven: Understanding of how to harness the power of analytics and research to better inform strategic decisions and optimization.
• Strong, highly-effective problem solver who excels at leading in an ever-changing environment
• Extremely solutions orientated and collaborative
• Strong program management and budget management skills
• Skilled at management of agency and production partnerships to deliver successful campaigns

Basic Minimum Qualifications

• Bachelor’s Degree
• Minimum of 5 years managing B2B brands

WHAT YOU GET FROM US
Success is what you make it. At SAP, we help you make it your own.
A career at SAP can open many doors for you. If you’re searching for a company that’s dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment – apply now.

SAP'S DIVERSITY COMMITMENT
To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team. (Americas: [email protected] or [email protected] , APJ: [email protected] , EMEA: C [email protected] ). Requests for reasonable accommodation will be considered on a case-by-case basis. Successful candidates might be required to undergo a background verification with an external vendor.

EOE AA M/F/Vet/Disability:
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, gender, sexual orientation, gender identity, protected veteran status or disability.

Successful candidates might be required to undergo a background verification with an external vendor.
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