Chase Card Services - Marketing Analytics Manager, VP - Acquisitions Marketing Analytics Lead for Co-Brand Products

Job Description

The role is to lead acquisitions marketing analytics for Co-brand products on several different aspects of acquisitions, including analytics for quarterly investment decisioning & optimization, new account forecasting, customer segmentation, ideation & construction of pricing/offer tests, etc. Successful candidate are expected to have a desire to work in demanding environment with substantial interaction with business, appetite for managing processes but who possess strong technical skills & has experience in analytical functions.

Individual will focus on driving product level marketing analytics and is expected to grow into team lead role. The individual will work in a highly collaborative environment with different functional teams such as finance, risking, campaign management etc. and is expected to play a key role in devising strategies and enable decision making – areas include new account growth, improving vintage profitability, channel optimization, segmentation strategies that will allow profit targeting.

Key responsibilities include:

· Perform new account forecasting for quarterly investment process, root cause analysis on drivers of variance against budget – ability to drive to granular segments/strategies

· Drive forecasting automation and process improvements leveraging tools such as Alteryx, Tableau, etc. and reduce dependence on legacy methods

· Be an expert in your area to understand acquisitions trends and implications from diverse set of strategic initiatives and market place dynamics

· Perform deep dive customer profile and segmentation analysis to understand impact on performance with different offering strategies & help develop optimized premium & pricing strategies for maximizing business growth and financial profitability

· Interact regularly with business units, understand business goals and priorities & play the role of an effective partner to devise strategies with customer focused analysis & channel performances to realize growth opportunities

· Leverage segmentation techniques to develop strategies that can be leverage in various acquisitions channels to improve profitability / ROI

· Proactively bring ideas to the table for the larger acquisitions COE to drive efficiencies and targeting

Qualifications:

• Bachelor's degree in a business, finance, economics, engineering, or mathematics; MBA preferred
• 5+ years of related experience within marketing, finance or risk analysis; experience evaluating complex business problems, data analysis and devising recommendations – experience in forecasting techniques is preferred as well
• Proficiency writing code to query data using SAS and/or SQL, working knowledge of database environments to perform data analysis in Oracle and/or Unix and/or Teradata environment
• Skills in other languages such as R, Python is not a must but desired & knowledge of tools like Tableau, Alteryx will be preferred
• Demonstrated proficiency with Microsoft Office (Excel, PowerPoint)
• Understanding of the key drivers within the credit card P&L is preferred
• Proficiency in critical thinking and problem solving
• Strong verbal and written communication skill