Account Based Marketing Senior Manager - Automotive Industry

Job Description

Position summary

Account Based Marketing Senior Manager

Overview

Are you a marketing and communications professional who has a consistent record of success driving revenue and building executive relationships with key accounts? Do you have a history of building brand through innovative, targeted marketing campaigns and programs, ideally in the automotive, transportation or high-tech industries? Are you a strategic thinker and enjoy connecting the dots between marketing and account sales teams? Do you thrive in a fast-paced environment, working with colleagues across Deloitte, to meet client and business needs? If so, Deloitte is looking for a strong Account Based Marketing Senior Manager to expand our footprint at existing automotive original equipment manufacturer (OEM) accounts, developing and executing marketing strategies that differentiate Deloitte’s reputation, nurture client relationships, and create opportunities to drive revenue and the growth objectives of the account teams.

The ideal candidate will be a senior marketing professional — with a strong desire to grow in global account based marketing and professional services marketing— with an ability to thrive at the intersection of industry and marketing know-how to work collaboratively with individuals at all levels of a matrixed global organization.

Responsibilities

As part of Deloitte’s industry marketing team, account based marketers focus on growing key accounts and engaging target executives by developing, executing, sustaining, and measuring strategic marketing programs. They drive opportunities by integrating national marketing programs and campaigns at accounts, as well as by building customized and personalized programming and campaigns directly for an account or small group of accounts.

• Lead account-specific marketing planning aligned to business and account strategies, industry and sector focus areas, and client growth opportunities
• Create annual marketing campaign plans for target accounts that prioritize the business goals of the account and drive client engagement
• Shape and recommend marketing campaigns/activations by understanding and having a finger “on the pulse” of trends in automotive, transportation, and/or high-tech sectors
• Engage the appropriate global resources in developing and executing campaigns; oversee, in conjunction with creative and marketing delivery resources, delivery of campaigns
• Oversee the deployment of account-specific marketing tactics, in conjunction with the appropriate global resources, to deliver the right messages at the right time to the right client stakeholders
• Plan and manage marketing budgets for campaigns; measure and improve return on investment (ROI) of marketing efforts
• Proactively interface with account leadership and account team members to coordinate, facilitate, and optimize the impact of marketing activities
• Serve as a marketing leader on the account team directly engaging with account leadership in strategic discussions that impact account strategies; adjust marketing programs and campaign plans, as needed, to maintain alignment to account strategies and goals
• Share impact stories to demonstrate the brand in action
• Develop and maintain profiles and key personas for target executive relationships that are monitored and tracked as part of account KPIs and performance measurement
• Collaborate with the global marketing team, global industry and sector teams, and other account based marketers to leverage best practices, identify opportunities to improve marketing effectiveness, build a culture of collaboration and, as needed, align marketing programs
• Identify “white space” opportunities that align to the account’s priorities, to monitor account engagement metrics, determine the effectiveness of account-based marketing, and develop reports on the impact of marketing
• Be a steward of the Deloitte brand on the account in alignment with the Deloitte brand
• Serve as a liaison between the account and broader global and domestic Marketing & Communications community; search for ways to enhance collaboration between and among account and non-account marketing professionals

Skills and Competencies

• Deep understanding of account based marketing and its strategies including relationship management, marketing automation and campaign-driven marketing approaches
• Strong understanding of and ability to integrate key marketing technologies into day-to-day job responsibilities including, but not limited to CRM, Marketing Automation, CX, analytics, email marketing, and Workfront
• Background in, and understanding of, trends impacting automotive, transportation, high-tech and/or other industries converging on the business of moving people and goods
• Executive presence and demonstrated ability to take initiative
• Sales-driven, with capability and experience working directly with senior account leaders and client executives
• Effective listening and strong persuasive communication skills
• Ability to generate interest and excitement, inspire others, gain consensus through influence, and pivot when warranted
• Ability to effectively communicate and create strong working relationships with account leadership, account teams, clients and other external contacts, account based marketing team members, marketing leadership, and other Deloitte stakeholders across the globe
• Ability to pivot to keep pace with fluid priorities; ability to manage multiple and complex priorities
• Strong written communication skills; able to craft bespoke client-facing communication materials
• Technical and digital skills, including data analytics, to facilitate the use of innovative technology to amplify marketing efforts and develop actionable insights
• Demonstrated ability to think beyond the “last mile of distribution,” to be open to the art of the possible, and engage with client teams at the strategic level
• Strong negotiation and problem solving skills; flexibility and adaptability
• Ability to make connections in a highly matrixed and global environment, with an eye towards integration
• Strong, courageous leader with demonstrated ability to lead and manage diverse and dispersed teams
• Ability to think creatively and strategically to deliver innovative solutions

Qualifications include:

• 10+ years of marketing experience, experience in an Account Based Marketing or field marketing position and sector/industry expertise a plus
• Undergraduate degree, ideally with a focus in Marketing; MBA a plus
• Proven track record of driving measurable results using account based marketing methodology and techniques on large accounts
• Previous experience in B2B marketing and professional services
• Superior Microsoft Office skills (e.g., Word, Excel, PowerPoint, Outlook, Teams); familiarity with integrating various technologies to support marketing efforts
• Deep understanding of social and digital marketing tools, account branding techniques, account marketing KPIs, and marketing strategy and planning

How you'll grow

At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there’s always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. Explore Deloitte University, The Leadership Center.

Benefits

At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.

Deloitte's culture

Inclusion is a major part of how we lead. It invites authenticity, leverages our diversity, and fosters well-being. We seek out and involve individuals with diverse experiences and backgrounds because we know how critical this can be in making an impact that matters to our clients and our people. Learn more about Life at Deloitte.

Corporate citizenship

Deloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people and our communities. We drive impact through our signature national programs: education and veterans, and through pro bono and other key programs such as board service opportunities and Impact Day. Learn more about Deloitte’s impact on the world.

Recruiter tips

We want job seekers exploring opportunities at Deloitte to feel prepared and confident. To help you with your interview, we suggest that you do your research: know some background about the organization and the business area you’re applying to. We also suggest that you brush up on your interviewing skills and practice discussing your experience and job history with a family member, friend, or mentor. Check out recruiting tips from Deloitte professionals to help you prepare.

As used in this posting, “Deloitte” means Deloitte Services LP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

Deloitte will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws. See notices of various ban-the-box laws where available. https://www2.deloitte.com/us/en/pages/careers/articles/ban-the-box-notices.html