SENIOR MANAGER OF MARKETING & COMMUNICATION - VIETNAM

Job Description

SENIOR MANAGER OF MARKETING & COMMUNICATION - VIETNAM - 47748

Marketing and Communications - Vietnam Ho Chi Minh City, Ho Chi Minh

SENIOR MANAGER OF MARKETING & COMMUNICATIONS - VIETNAM

• Work with senior management (Board of Executives) in the development of an annual marketing communications plan to position Nielsen brand and build on Nielsen’s global leadership position to create a positive marketplace reputation
• Come up with quarterly report to quantify the impacts of Marketing & Communications activities

INTERNAL & EXTERNAL COMMUNICATION

Build and maintain ongoing relationships with key T1 & T2 media / journalists for better management of media activities

Handle all media interviews with key senior stakeholders to help them build their Executive Profiles

Handle all press releases from regional/global Thought Leadership reports

Manage the successful delivery of communications projects according to project schedule and budgets

Analyze and recommend appropriate communications processes / activities considering the business implications, cost and consistency with current and future business directions

Work with senior management to ensure that all company information/updates from Executive members, regional team and news is communicated in an open, honest and timely manner

MARKETING & BRANDING

Work with senior management to define and develop business unit marketing communications programs and materials in order to help business units drive awareness for products/solutions/syndicated reports/enhancement/technology applications etc

Identify relevant events for Nielsen to join as a key guest speakers to promote Nielsen’s expertise

Plan and manage marketing communication programs including insight article, press release, videos, teasing emails, presentations, infographic etc to promote Thought Leadership reports.

Build C-suite presentations for Board of Executives to join C –Suite events

Create Marketing tools and content for commercial enablement and client engagement such as a winning proposal, sell-sheet, videos, brochures etc.

Leverage all digital platforms to support all marketing & communication activities

Use SFMC to general email marketing campaigns

Use CQ5 to update content on Website

Use Sprinklr to promote content on Social media channels.

INTERNAL ENGAGEMENT:

Support HR for internal engagement efforts such as promoting key activities to grow talents, driving communication programs for HR’s annual event – Nielsen Case Competition

Embrace on internal activities such as NGID, Hunger Action Month etc to promote brand reputation for Nielsen

CANDIDATE CRITERIA & REQUIREMENT:

• Minimum of 5 years experience in Product Marketing/Digital Marketing/Strategic Communications
• Excellent English both verbal and written
• Previous experience in developing and leading strategic communications (corporate communications, issues management, internal communications, crisis communications, etc.) plans as well as executions
• Demonstrate exceptional writing skills, including writing strategic plans, messaging and press materials; and the ability to write both strategically and creatively under tight deadlines
• Digital savvy, experienced in developing and executing campaigns in digital platform.
• Excellent interpersonal skills; ability to communicate effectively by phone, email, and in-person
• Minimum of Bachelor's Degree in Communications or Public Relations or related/equivalent major

#LI-MYS

ABOUT NIELSEN

We’re in tune with what the world is watching, buying, and everything in between. If you can think of it, we’re measuring it. We sift through the small stuff and piece together big pictures to provide a comprehensive understanding of what’s happening now and what’s coming next for our clients. Today’s data is tomorrow’s marketplace revelation.

We like to be in the middle of the action. That’s why you can find us at work in over 100 countries. From global industry leaders to small businesses, consumer goods to media companies, we work with them all. We’re bringing in data 24/7 and the possibilities are endless. See what’s next with us at Nielsen: careers.nielsen.com

Job Type: Regular

Primary Location: Ho Chi Minh City , Ho Chi Minh

Secondary Locations: , , ,

Travel: No