VP Marketing Manager, Creative Strategy

Job Description

The marketing and creative development lead will manage creative for several marketing channels and drive creative refreshes for ongoing behavior based marketing programs. The marketing manager will partner with our creative agency as well as the larger digital engagement team, beginning at briefing stage, to develop new creative for digital usage campaigns as well as manage a matrix of ongoing campaigns that require quarterly revisions to account for customer experience enhancements and A/B testing. Additionally, form successful partnerships with marketing channel owners, agile marketing leads, as well as legal/compliance to help ensure flawless execution of new marketing or refreshed campaign creative.

The Digital Engagement & Agile Marketing lead is a position within the Digital Engagement Communications and Strategy team, a unit within Citi’s US Consumer Digital (USCD) organization, focused on delivering a data-driven growth strategy, personalized communications and best in class experiences. This includes engaging with customers through Digital and Mobile Usage Marketing, Digital Spend Marketing, Servicing Communications and building out our Marketing Infrastructure. The team is responsible for forecasting and reaching Digital Engagement growth targets. This role is critical in helping drive Digital Usage growth targets, shifting behavior towards Digital Self-Service.

Position Responsibilities:

• Manage creative development in channels such as onboarding materials (including some print materials) and mobile & online banners from briefing stage with creative agencies to working with the channel leads to execute. This includes creative changes to select materials on a bi-monthly basis and using customer research and past campaign results to inform creative strategy and approach.
• Lead creative updates for existing triggered Email campaigns (30+/year) and rotating mobile app placements across iOS and Android, including identifying when customer journey functions are updated and require revisions in the marketing. This would include reviewing the journey changes, identifying the updates needed and working closely with the creative agency to correct/ refresh and prepare to execute.
• Review email metrics and performance monthly. Prepare analysis/summary of results and takeaways and present to larger digital engagement team.
• Identify, brief and partner with customer research team to optimize campaign creative – share best practices and learnings for messaging and creative. Use learnings in campaign refreshes.
• Support development and deployment as needed of new campaign creative for advertising and social media channels as well as helping with creative testing and research.
• Support creation of additional digital usage marketing initiatives as needed such as maintaining style guides, helping to review mobile app marketing from outside teams, helping with ad hoc presentation decks.

Required Skills/Experience:

• Bachelor’s Degree or equivalent
• 5 years of experience in Digital and/or Email marketing, with focus on Creative development
• Marketing/Creative Brief writing and development
• Experience with email marketing execution, for example reviewing proofs and working with coding vendors.
• Attention to detail and understands end to end creative development from strategy to execution
• Experience analyzing and reporting on campaign performance metrics
• Experience working at or with creative agencies
• Exceptional communications skills both written and oral
• Passion for creative development and marketing strategy

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

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